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  • Phat Minh Tran's picture
    Phat Minh Tran
    1336908630

    .trong cuon Marketing Du Kich Trong 30 Ngay cua Jay C. Levinson & Al Lautenslager co de cap den van de Xay Dung Thuong Hieu:

    "Cach duy nhat de co duoc mot thuong hieu manh la phai bao dam chat luong cho san pham/dich vu. Trong the gioi ngay nay, gia ca va dich vu khong con phan biet theo cac muc do chat luong nua.

    Moi nha san xuat hay cung cap deu co nhung thuoc tinh nay trong san pham/dich vu cua ho. Tinh trang chat luong kem se lam giam gia tri/phai mo mot thuong hieu rat nhanh chong. Su gat lien ke ve cam xuc se mang lai hau qua neu khach hang phai su dung hang kem chat luong. Hieu ung tieu cuc nay se la mot yeu to bat loi doi voi bat ky thuong hieu nao.

    Trong the gioi marketing, thuong hieu phai khac biet. Hay nho rang, ban khong the chi noi rang chat luong, gia ca va dich vu cua minh tot hon doi thu. Ban con lam tot nhat, hay lam nhanh nhat nhung viec gi khac? Bat ke viec gi ban lam xuat sac deu anh huong den viec truyen thong san pham, dich vu, dac diem nhan dang, va thuong hieu cua ban...

    Thuong hieu manh phai tuong ung voi cam xuc no the hien. Nguoi ta dua ra quyet dinh mua hang truoc het dua tren cam xuc, sau do dua vaco logic. Cang hap dan nguoi mua ve mat cam xuc bao nhieu, thuong hieu do cang manh bay nhieu. Logic theo sau vi nguoi mua se phan tich quyet dinh mua cua minh dua tren nhung dac tinh va loi ich cua hang hoa. Mot khi khach hang cua ban gan thuong hieu cua ban them cam xuc, ho se khong ngung nhac den va gioi thieu no cho nhung nguoi khac..."

    .hope this helps :)

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