What are key Sales Strategies in financial crisis/recession?

During crisis, some of the most popular phrases communicated by companies are “cut cost”; “prioritizing”; “focus”. And it is definitely right since everyone wants to survive first then grow, and they will prefer the products/services that can help them survive.
In my opinion, key strategies to think of are:
- Categorize the customers and have strategies upon their own situations. There will be some who will be very little affected by the crisis, some a lot affected, and some totally collapsed
o For those who are just little to none affected, let’s work on the services/products that can help them strengthen their uniqueness or competitive advantage in the market
o For those who are a lot affected, if we want to “sell” in this time, let’s work on the solutions/products that would help companies to stay focus and prioritizing to the business, if companies’ capacities are available, or change the message out to the market that our solutions/products can help customers focus on those issues. We can flexible offer them further supports besides our core business (e.g. relationships, information, etc.) to help them overcome the crisis, then they will soon become our loyal customers once everything is getting back on track
- Focus on strategies to retain “loyal customers”. This will help secure the stable revenue that loyal customers are bringing to the company