Assistant Brand Manager - Aquafina
- Suntory PepsiCo Vietnam Beverage , Ho Chi Minh - Vietnam
- 1600 Competitive
- Posted: 31 Aug 2017
To assist Brand Manager to plan and execute marketing activities to build brand equity and meet business objectives as well as work with the team on assigned projects and tasks.
- Deeply understand consumers and market insights to discuss, brainstorm and input for Marketing AOP of the brand
- Lead integrated marketing activity calendar ensuring consistency with communication strategy and AOP
- Monitor and evaluate brand performance to recommend and execute appropriate ways to improve brand equity
- Work with MO/trade marketing to execute flawless brand experience across touch points
- Assist brand manager in launching new packaging, products
- Accountable for budget analysis and management
- Partnering with different functions (Planning, Procurement, Sales, Legal, …) for on-going projects and marketing execution
- Manage operation such as trade service, visibility, sponsorship, etc.
- Bachelor degree with Marketing background is an advantage
- Excellent of English
- At least 3 years work experience in Marketing, Trade Marketing, Market research or Advertising, prefer FMCG industry
- Initiative, innovative, flexible
- Passion to grow
About Suntory PepsiCo Vietnam Beverage
Suntory PepsiCo Vietnam Beverage Co., Ltd (SPVB) is a strategic alliance which was formed between PepsiCo Inc. (49%) and Suntory Holdings Limited (51%) in April 2013. Our headquarters is located on the 5th Floor, Sheraton Hotel, 88 Dong Khoi Street, District 1, Ho Chi Minh City. The company's mission and vision are to continue to strengthen and maintain the leading position in the beverage industry while living with the company's values. In the future, we will continue to pursue sustainable development objectives, bring benefits to our employees and business partners, and contribute to the communities where we do business and operations.