Assistant Brand Manager
- Samsung Vina Electronics , Ho Chi Minh - Vietnam
- 1500 Competitive
- Posted: 23 Jan 2018
Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business. .
Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal.
Develop strategic marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution.
Lead functional team to develop & execute holistic initiatives via IMC development & execution. Develop the local adaptation or creation (as needed) of ATL development & BTL for the initiatives based on in-depth understanding of local consumers.
Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time. Develop gap closure plans together with Product Marketing to deliver business goal
Develop, train and coach team in strategic marketing, branding building framework as well as important soft skills (i.e. general business management, leadership and collaboration)
Manage Agency Relationship and development of annual ‘scope of work’. Conduct bi-annual agency reviews and action plans to get the best out of agency partners.
Strong knowledge and experience with Brand Building.
Strong Marketing Planning, decision making and Execution capability in a fast paced electronics or FMCG industry.
Leadership, Collaborative, Creative, resourceful & strategic minded.
Independent, self-motivated with excellent interpersonal and communication skills.
Good analytical and high adaptability skills.
Able to travel on short notice
Possess a Degree preferably in Business, Marketing or the equivalent with at least 8 years of relevant marketing experience and 4-5 years in a managerial role.
About Samsung Vina Electronics
Samsung wants to inspire the world and shape the future with transformative ideas and innovations, giving people the power to experience new opportunities and discover waves of technological revolutions. Very rapidly, we are redefining the worlds of smartphones, TVs, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions.
Established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies and continuously been recognized as one of the top 10 global brands. Today, our global network has reached 325,000+ employees across 80+ countries.
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