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FWD Vietnam

Our vision is to change the way people feel about insurance

FWD focuses on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies

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FWD Vietnam

Assistant Manager, Product Proposition Design

  • FWD Vietnam , Ho Chi Minh - Vietnam
  • 2000 Competitive
  • Posted: 12 Feb 2018

Job Description

At FWD, we are Everyday Trailblazer!

  • [Challenger] – We throw out the rule book and use your vision, passion and ideas.

  • [Collaborator] – We propose for different perspectives and collaborate to make things happen.

  • [Champion] - We are proud in treating each other with fairness & respect, and add values to the lives of other people.

  • [Performer] – We have passion for thinking ahead and proactively put ideas into action.

Business context you’ll be in

The Assistant Manager, Product Propositions Design will:

  • Assist in implementing researches for consumers’ needs, building relevant customer-led propositions that meet the needs of consumers and sales force of multiple distribution channels and ensure the competitiveness of FWD Vietnam propositions in the market;
  • Need to have a consumer centric mind-set;
  • Be an independent leader in driving product development initiatives across the organization;
  • Be an innovative and creative thinking person;
  • Most importantly have a passion to be different and to “change the way people feel about insurance”.

What you’ll be doing

  • Assist with developing and maintaining the propositions mapping covering different propositions for different customer segments and channels.
  • Implement customer/market researches and distribution surveys to validate proposition concepts and corporate research projects such as customer segmentation.
  • Build propositions in light of adequate consumer insights/research findings (including developing clear customer journey for each proposition), ensuring the propositions are unique and relevant for customers, distribution channels. 
  • Strengthen product marketability and relevancy through positioning/packaging, product customization for channels, product promotions etc.
  • Represent Product Propositions team to work with and address product multiple requests from channels and partners.
  • Work with Marketing to formulate effective above-the-line product communication campaigns.
  • Develop product mkt collaterals and support driving launching campaigns, training to trainers.
  • In charge of Product Market Intelligence and regular update of market product campaigns and product trends.
  • Conduct post-launching product reviews to find out areas that need to be improved and take corrective actions accordingly.
  • Other tasks as assigned by line manager.

Job Requirements

  • University Degree in a business related discipline. 
  • At least 3 years working experience in product development, product marketing for financial service industry or similar experiences in a well-known research organizations. 
  • Be an excellent communicator, both verbally and in writing
  • Be innovative and willing to explore new things. 
  • Be able to work well with a wide range of people from different parts of the business 
  • Be energetic and passionate about their product speciality. 
  • Be able to work well under pressure.
  • Fluently in speaking and writing English and Vietnamese. 

Additional Information

2018-02-12 USD

About FWD Vietnam

FWD Vietnam aims to provide customer-led insurance coverage, including life insurance, personal accident, critical illness, and health-focused products. Along with ABBANK, our bank partner, we deliver a fresh customer experience and provide quality services nationwide in Vietnam.

Assistant Manager, Product Proposition Design

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