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Highlands Coffee

"Đích đến nghề nghiệp ý nghĩa"

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Highlands Coffee

Brand Manager For Pho24

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Job Description

  • Plan & Execute Annual Marketing Calendar through leadership of team. On time. Per budget. Per KPIs.
  • Establish efficient and timely metrics to drive results
  • Brand Alignment, Training and enforcement across departments and channels
  • Track brand health (U&A study, profitability per segment, consumer insights and feedbacks).
  • Supplier and Partner management and value extraction 
  • Keep abreast of competitor activities including new promotions, menu items, price increases, service styles, locations, etc.
  • Ensure each new marketing program has carefully planned project timelines with buy-in from other departments where required, and leading/coaching all project team members to execute on time and on quality
  • Provide leadership to attract, develop and engage a high performance team. Ensure succession planning.
  • Process management, execution & continuous improvement.
  • Look for ways to improve profitability through Marketing Strategies and other opportunities.

Key Performance Indicators:

  • Achievement of Annual Marketing Plan Key Objectives 
  • Weekly, Monthly, Quarterly, Yearly and Project Based reports submitted on time and per template agreed 
  • Revenue growth (TC & AB)
  • Brand Health Indicators (Customer Segment Growth, U&A, Customer Feedback)
  • Database size

Job Requirements

Age : 27 – 37 years old

Education/ Training Qualifications: Bachelor’s degree in marketing, business administration, foreign Trade field, hospitality management...

ExperienceOver 3 year experience in a similar position; Proven project management and executional ability delivered through teams.

Knowledge of:

  • Marketing strategy & execution
  • Business Strategy
  • Marketing research
  • New product development
  • Product management
  • Strategic partnership management
  • Database management and marketing
  • Industry knowledge – Food Service, QSR, Casual Dining, Consumer Retail and/or Hospitality Industries 
  • Budgeting & Financial Concepts
  • Performance Management
  • Public and Community Relations
  • Digital Marketing 

Additional Information

2018-01-10 USD

About Highlands Coffee

Sự kết hợp hoàn hảo giữa hạt cà phê Robusta & Arabica thượng hạng được trồng trên những vùng cao nguyên Việt Nam màu mỡ, qua những bí quyết rang xay độc đáo, Phin sữa đáPhin Đen Đá Highlands Coffee tự hào là biểu tượng của hương vị đậm đà, tinh tế, được pha chế bằng phin theo cách truyền thống của người Việt Nam

Nếu bạn muốn thưởng thức cảm giác là một người pha chế chuyên nghiệp tại nhà, hãy chọn cà phê rang xay loại “Truyền Thống” của chúng tôi, hiện đã có mặt tại tất cả các quán Highlands Coffee trên toàn quốc. Hãy chinh phục chính mình bằng dòng cà phê “Truyền thống” từ Highlands Coffee, chúng tôi gửi trọn đam mê vào tay bạn. Trải nghiệm của bạn là động lực trên hành trình phát triển của chúng tôi.

Brand Manager For Pho24

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