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Unilever Vietnam

Our mission is to help people feel good, look good and get more out of life.

Being a subsidiary of the Anglo-Dutch Unilever Corporation, one of the world’s leading suppliers of FMCG in branded home & personal care and food categories, start operating in Vietnam since 1995.

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Unilever Vietnam

Consumer Market Insight Assistant Manager


Job Description

*** Main Job Purpose:

  • Be responsible for the delivery of specific elements of the local insight work plan, including market and shopper insight, modeling, analytics, and media research
  • Manage day-to-day projects on activation, shoppers, and customers 
  • Provide insights into market information and identify business opportunities
  • Develop local consumer intimacy

*** Job Descriptions:

  • Lead Global Pilot projects to pioneer new approaches or new technology 
  • Manage research projects for activation, including assessing in-market effectiveness, on-time, budget management, and expectation
  • Manage local consumer intimacy programs
  • Manage the logistics of the Brand & Communications Tracker
  • Maximize the efficiency and effectiveness of market research projects 
  • Implement Unilever CMI best practice and resolve issues during implementation
  • Provide local consumer and shopper insight into regional brand innovation by communication projects
  • Control the quality of suppliers’ work
  • Present synthesized research findings & lead workshops 
  • Synthesize primary and secondary research 
  • Select the appropriate technical design and ensure clear project definition 
  • Evaluate proposals and bids from appropriate research suppliers
  • Interpret and evaluate research findings

Job Requirements

  • Bachelor’s Degree in any major
  • At least 3 years of experience in Marketing, Market Research or consultants who offer consumer understanding or consumer-brand contact services 
  • Ability to analyze market information to identify opportunities and drive these into action 
  • Ability to design and manage research projects
  • Good communication, analysis & planning and problem-solving skill 
  • Capable of doing multi tasks in various fields
  • Fast learning & able to adapt to changes
  • Fluent in writing and speaking in English

Additional Information

2017-09-12 USD

About Unilever Vietnam

 To date, Unilever has invested in Vietnam specializing in Home and Personal Care brands, Oral Care products, Foods and Tea-based Beverages.

In Vietnam, Unilever is committed to “make Vietnamese lives better” through the provision of a wide range of international quality and affordable priced products in health, hygiene and nutrition. Many of Unilever Vietnam’s brands have become #1 household brands in Vietnam, including Omo, Sunlight, Dove, Sunsilk, Clear, Lux, Close-up, Lipton, Knorr, Viso, Vaseline, P/S and Surf. Unilever Vietnam is currently operating a factory in Cu Chi while maintaining contract manufacturing relationship with various local SMEs.

It has developed an extensive local network of distributors and retailers. Unilever Vietnam directly employs more than 1600 people. The company is committed to forming strong partnership with local businesses in production processing and material supply as well as packaging.

This co-operation has helped its Vietnamese partners develop their business, ensure more stable revenues and create more than 6000 additional jobs. Unilever Vietnam is also well recognized for its active contributions to social and community programs across Vietnam, which has helped to improve life for millions of people in Vietnam.

In 2010, Unilever Vietnam was honoured by the President of the State the First Rank Labour Medal for its excellent business performance and contribution to the socio-economic development of Vietnam, and on 2011, the Prime Minister’s Award on environmental protection, both being one of the first MNCs awarded with such honour by the State and Government of Vietnam.

Business category: Consumer goods (Branded home & personal care and food and beverage categories)

Employees in Vietnam: 1,600++ employees

Consumer Market Insight Assistant Manager

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