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Samsung Vina Electronics

Samsung Electronics is committed to improving the global community and delivering groundbreaking innovations that enhance people’s everyday lives.

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Samsung Vina Electronics

Product Marketing Manager


Job Description

  • Set up business plan and discuss with HQ and Savina BOD to select right product lineup & product positioning for new business year.

  • Analyze competitive landscape to set up margin structure and dealer incentive scheme on regular basis (monthly or quarterly) with consensus from Finance, Accounting, Sales based on clear understanding of HQ and Savina BOD’s direction

  • Manage Profit and Loss base on doing the simulation plan for periods of time.

  • Identify product strategy for certain business period to brief/share with cross functional team (Trade Mktg, Brand, Sales) so they can develop detailed plan

  • Manage demand forecast through SCM system, closely communicate and work with Sales team, HQ and Factory colleagues to ensure sufficient supply at any time for Sales team to maximize their sales performance

  • Support Business Head, as representative of Savina team, to make business strategy report to HQ

  • Define business portfolio and coordinate Category PMs to maximize synergy of the team

  • Well understanding of the current market trends and conditions as well as good knowledge & network of the Consumer Electronics industry.

Job Requirements

  • Education: MBA/BA degree or above with major of International Trade, Business Administration, Marketing.

  • Related experience: at least 5 years work experience in relevant field

  • Excellent presentation skills with the ability to present to different levels of internal/external management/stakeholders.

  • Experience in Consumer Electronics / technology industry and/or technologically.

  • SAP knowledge would be an advantage.


  • Full range marketing experience including upstream marketing strategy, market segmentation, product positioning/differentiation and downstream marketing communications execution is vital. Commercial acumen/background is essential and an analytical thinking person to work independently and providing effective solution.

Additional Information

2018-01-23 USD

About Samsung Vina Electronics

Samsung wants to inspire the world and shape the future with transformative ideas and innovations, giving people the power to experience new opportunities and discover waves of technological revolutions. Very rapidly, we are redefining the worlds of smartphones, TVs, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions.

Established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies and continuously been recognized as one of the top 10 global brands. Today, our global network has reached 325,000+ employees across 80+ countries.

Product Marketing Manager

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