Trade Marketing Executive
- Saint-Gobain Vietnam , Ha Noi - Vietnam
- 1000 Competitive
- Posted: 19 Feb 2021
Market & Customer Understanding
- Collect information about market, market demand, competitor status, and alternative products.
- Visit market and regional Customer to take experience and information
- Position products and understand company product system
- Understand customer behavior and demand.
- Supervise regional sales & marketing activities of both us and competitors.
- Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
Branding & Event
- Drive brand awareness across various categories and products.
- Attend and presenting at trade shows and events on behalf of the business.
- Prepare all marketing documentary & resource for Trading/ event activities
- Manage all aspects of the brand through the supply chain both tangible and intangible.
- Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
- Create a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
- Create trade marketing plans for individual products and product ranges
- Execute the trade marketing plan across the region
- Coordinate the creation and delivery of marketing materials and content.
- Manage and motivating within a team
- Well coordinate with other departments to enhance the efficiency of procedure, ensure commercial goals of the brand, growth of market and volume of sales.
- Develop and sustaining strong working relationships with all stakeholders/ partners and customer.
Analysis and report
- Do report in time, follow as functions, missions and whenever needs.
- Report on data and industry trends relating to trade categories
- Bachelor/ Master degree in specialized in Marketing, Communication, Commerce and Economy or similar
- Minimum of 3 years of sales, trade marketing and/or marketing communications
- Proven track record of contributing to regional trade marketing campaign and activities; and have good knowledge of relevant channels, tactics and success criteria;
- Experienced in supporting and training sales teams/ collaborators to deliver a consistent message throughout the buying journey and customer feedback.
- High experience with handle communication crisis, relationship with partners and customers.
- Experience with sales & marketing in Engineering, Infrastructure and building materials, and/or take part in building project.
- Market research and analyze, develop market and enhance branding level.
- Good in presentation skill to easily communicate with audiences in Vietnamese/ English
- Word, Excel, and Powerpoint are compulsory required.
- Good knowledge about sales application such as CRM, ERP, Sales Force ect…
Contact Ms. Phuong – firstname.lastname@example.org for further information.
About Saint-Gobain Vietnam
Saint–Gobain Vietnam belongs to Saint-Gobain Group, the world's largest building material company and one of the world’s 100 largest industrial groups. Established in 1665, the group is organized into four business sectors: Construction Products, Innovative Materials, Building Distribution and Packaging. Saint-Gobain employs more than 180,000 people and operates in 67 countries worldwide. With the market leadership position in each of its core businesses, the Group achieved 2018 sales of €41.8 billion. Saint-Gobain's ambition is "to become the world leader in the habitat and construction markets, designing, manufacturing and distributing building materials, providing innovative solutions to meet growing demand in emerging countries, for energy efficiency and the environmental protection".
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