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Bel Vietnam

"Phô mai Con Bò Cười"

Be You. Be Ambitious. Be Bel.

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Bel Vietnam

Trade Marketing Manager

  • Bel Vietnam , Ho Chi Minh - Vietnam
  • 2000 Competitive
  • Posted: 01 Feb 2018

Job Description


  • Trade Marketing Manager is responsible for the development of trade plans and collaborating with regional sales managers and distributor sales-force to implement trade plans in order to achieve sales objectives, the market shares objectives, Company’s Objectives and Goals.


  • Influence company strategies and business plans through market expertise and competitive assessment.
  • Develop and align the full year trade marketing plan; quarterly review and update.
  • Develop and implement the trade plan including display, sampling, activation and promotions to meet and exceed company expectation in distribution, visibility and sales.
  • Develop POSM in order to deliver distribution and visibility objectives.
  • Lead new-launch and re-launch campaigns in sales department.
  • Evaluate and quantify each opportunity in various channel/region for developing Bel’s portfolio.
  • Manage trade budgets and allocations; ensures no overspending occurs.
  • Develop and align smart KPI’s to measure the successful of trade marketing programs; sets up the system to track the KPI’s and the implementation progress of trade programs by day/ week/ month at very basic level.
  • Monitor and evaluate entire trade activities, new-launch/re- launch; evaluates both planning and executing.
  • Lead volume forecast in sales department and align multifunctional resources to deliver numbers. Responsible for communicating volume forecasts.
  • Initiate new ideas and projects that lead to improving the mechanics, POSM’s in order to improve effectiveness of trade programs and efficiency of investment.

Job Requirements

1/ Educational Qualifications:

  • BA degree in business schools.

2/ Working Experience:

  • 10-year- experience (+/-2 years) with international FMCG environment; ideally in-depth knowledge in sales operation, business development.
  • A proven track record and growth of MTM/RSM/TMM position with specific record in sales, trade marketing.

3/ Skills and Knowledge:

  • Strong planning skill, sales knowledge, sales forecast and sales analysis.
  • Project management, Portfolio management.
  • Customer and sales data management.
  • Working effectively with others.
  • Dynamic public presentation, Negotiation, Problem solving.
  • Experience with sales and management software.
  • Pack office: Very good in Excel, Word, Power Point, Outlook.
  • Good skills in both writing and oral communication.
  • Very good in English.

4/ Personality and Qualities:

  • Willing and interesting to build and grow in small structured international organization.
  • Energetic, organized, dynamic, pro-active, self-driven, result and solution oriented.
  • Thinking, Initiative, Priority setting, Organizing.
  • Responsible, high degree of integrity and commitment toward assigned tasks.
  • Excellent in both independent and teamwork environments.
  • Teamwork, team spirit, effective team player with strong interpersonal, communication.
  • Great listener, Strong leadership, Able to manage and convince, To anticipate

Additional Information

2018-02-01 USD

About Bel Vietnam

"Phô mai Con Bò Cười"

Be You. Be Ambitious. Be Bel.

Trade Marketing Manager

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