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Email marketing campaigns are not launched on the spur of the moment; rather, they are meticulously planned and calculated.
These are the nine types of email marketing that your company should use, but keep in mind that each business is unique, so tailor your strategy accordingly.
1) Welcome Email Sequence
Congratulations, you've gained a new follower. Assume you've met a new friend or possibly a new coworker; it's only polite to introduce yourself. This is exactly what the welcome email series is for. Although it is not the most common type of email marketing, it is one of the most effective.
Sending out a series of three, four, or five emails allows you to get to know a new subscriber. You can also teach them about your brand promise at a time when they are most open to hearing from you.
2) The Conventional Promotional Campaign
This is the most common type of email marketing campaign and the one you are most likely familiar with.
You've probably received a promotional email from a brand right now...or a few hundred. As a customer, I've noticed that they are frequently less planned or methodical than we would prefer.
They're like machine-gun fire, appearing in inboxes with a constant rat-a-tat-tat repetition. That is not what we advocate; instead, these initiatives should be carefully planned.
3) Seasonal Advertising
The promotional email campaign is a subset of the seasonal campaign.
You can start an email marketing campaign on any significant holiday. From Valentine's Day to Father's Day, less well-known but highly successful campaigns These email marketing campaigns may include a buildup prior to the event and a follow-up afterward, providing you with numerous opportunities to send an email.
This is a critical juncture in retail history. According to the National Retail Federation, holiday sales account for 20% of total retail sales. In the United States, those sales alone were worth more than $84 billion.
4) The Automated Email Series
A user's activity can be used to generate a series of targeted and relevant emails with automated email marketing.
It's possible they clicked on a link in one of your promotional email series, added products to their basket but then left without checking out, downloaded content, made a purchase, or completed a survey. Their actions "activated" the drip campaign, which they are now a part of in some way.
According to the DMA's 2013 National Client Email Report, triggered programs, rather than one-size-fits-all promotional efforts, generate more than 75% of email income.