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Marketing to Finance Office Influencers

Ready? …. Aim … Hold it! Everyone’s using social media and blogging and SEO-ing their way to B2B traffic, so let’s forget all about aiming and just fire!
Let your audience enthusiasm and the pack mentality run your business. But have you actually spent enough time studying the target demographic’s tribe behavior before considering implementing social media marketing strategies to understand better why and how you want to use them?
If you’re marketing to influencers, get clear on the following:

Which social media they actually use,
How and how often,
What information they are looking for on each platform and what time/days of the week,
What content format most appeals to them,
What content they consume and share the most,
Which thought leadership marketing strategies are most likely to actually achieve your goals, and
What are your goals: Sales? Leads? Support? Feedback? Branding?
If your business head is hurting from all these considerations, let me soothe you with this. Because no one is certain yet about really well-measured value of social media channels, nothing is wrong with just building a presence, getting as many followers as you can, doing what you can to keep them happy and promoting your brand and solutions to them.

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