Public Profile

I believe that networking is a vital tool in business, from sales generation to career development. Unfortunately, it's still not treated with the same strategic consideration as other business methods, leaving many companies and individuals failing to realise the potential their networks offer.

By knowing why you are networking and what you want to achieve, it is possible to plan accordingly and get great, measurable results.

A business networking strategist, I work with companies on how to use networking tools to develop their businesses. Networking is not just about sales. Whether for lead generation, breaking down silos internally, recruitment and retention of top staff or developing future leaders, networks and collaboration have a key role to play. I work with my clients to help recognise that role and put the strategy and skills in place to leverage it.

I have a regular column for the US magazine ‘The National Networker’ and have been quoted in national press, including The Sunday Times, The Financial Times and The Guardian. I have also co-authored two books on networking, and my third book, 'Recommended: How to Sell Through Networking and Referrals' has been published by Financial Times Prentice Hall in July 2011.

For eight years, I was Managing Director of Business Referral Exchange, one of the UK's leading referral-focused networking groups with over 2,000 member companies. I now work with companies from one-man bands to global names such as the BBC, Aviva Investors and Mastercard to help them realise the full potential from their networking.