Public Profile

Luck House is creative service provider specializing in graphic design, photography, corporate identity development, social communications and printing. The company has been involved in many major national health care communications programs.
- Set strategic business orientation
- Initiate management innovations for higher efficiency
- Build key partnerships with other supporting companies

Ba Dinh 1 was a real estate developer specializing in building high-rise condominiums and minor residential complexes in Hanoi.
- Consulted on work process optimization
- Consulted on management modernization
- Identified foreign clients, investors and consultants

GreenScape provided landscaping services including landscape design, garden styling, gardening consultancy and decorative greenery plantation.
- Was lead initiator of company
- Set strategic business orientation
- Conceptualized main services
- Consulted on marketing and branding

VietSoftware was a software developer undertaking outsourcing contracts from foreign clients mostly from the US. The company was also attempting to start internet businesses based on a cyber space concept.
- Led Cyber Vietnam project team
- Developed product and service concepts
- Developed marketing and PR strategies
- Conducted market and competition research
- Consulted on content aggregation and graphical user interface

Luck House and its business were as above described.
- In charge of overall operational management (finance, HR, sales, marketing, etc.)
- Managed relations with key customers mostly foreign non-governmental organizations
- Developed workflow and management processes and ensured compliance
- Trained staff and developed internal expertise for various work areas
- Designed sales and marketing strategies for creative services
- Built corporate values, culture and brand identity
- Managed key suppliers and consultants
- Functioned at times as an art director

• Software Industry Coordinator - J.E. Austin Associates Inc. 2002 - 2003
J.E. Austin Associates Inc. was an American consulting company implementing the Vietnam Competitiveness Initiative project (VNCI) under financing of the United States Agency for International Development (USAID). The project was aimed at enhancing competitive strengths of local administrations, government bodies and some industries of Vietnam in the globalization context. A prominent output of VNCI has been known to be the provincial competitiveness ranking report in Vietnam.
- Promoted co-operation between software companies for international competitiveness
- Promoted transparency and supportive regulatory environment for software businesses
- Facilitated dialogue between software companies and government policy makers
- Solicited consultancy from international IT experts to assist local software industry
- Organized conferences and seminars on software industry competitiveness
- Liaised with government bodies and individuals on software policies

Kenan Institute Asia was an American non-profit consulting organization focused on building linkages between the governmental bodies with companies in the private sector in Vietnam. It sought to launch projects on corporate governance, institutional capacity building, regulatory transparency and legal reform under financing from international donors such as the World Bank, USAID or Asian Development Bank.
- Promoted open dialogue between government institutions with private business sector
- Promoted application of international experiences and best practices in policy making
- Promoted cooperative projects linking the government with the private business sector
- Matched government policy making institutions with international partners and experts
- Liaised with government ministries and institutions on policies related to private sector
- Organized conferences and seminar on policy making and orientation

Luck House and its business were as above described.
- Was lead initiator of company
- Set strategic business orientation
- Designed service packages for clients
- Developed workflow and processes
- Trained staff to build internal expertise
- Consulted on marketing and branding

T&C-Tait was a joint venture between local T&C Group operating in fast consumer goods exclusive distribution and Tait Logistics in Taiwan specializing in warehousing, distribution and freight forwarding. Tait was a top logistics service provider in Taiwan. T&C-Tait was the exclusive distributor in Vietnam of major international consumer goods manufacturer including Nabisco, Kellogg’s, Reckitt & Colman, Borden, Nestle. The company was also an authorized lead distributor of Mobil lubricants in North Vietnam and provided storage for Nestle and British American Tobacco.
- Responsible for entire Northern branch office’s operation
- Developed distributions system with sales channels for consumer goods and lubricants
- Developed policies of promotion, wholesaling and retailing for all products
- Coordinated marketing campaigns with international manufacturers
- Helped set up northern warehouse for third party storage service
- Managed northern warehouse to Tait’s standards

T&C-Tait and its business were as above described.
- Developed distributions system with sales channels for consumer goods
- Developed policies of promotion, wholesaling and retailing for all products
- Coordinated marketing campaigns with international manufacturers
- Conducted market research and provided feedback to manufacturers
- Trained sales and promotion staff on product knowledge and technical skills

The Federation represented all national Red Cross and Red Crescents worldwide to provide financial and technical assistance to the needy in Vietnam through the Vietnam Red Cross Society.
- Made supervision field trips and helped evaluate damage by natural disasters in the field
- Helped local Red Cross Head Office and chapters make project proposals on disaster relief, disaster preparedness, health care and social welfare
- Facilitated, supervised and evaluated implementation of disaster relief, heath care and social welfare projects