Public Profile
Anurag Naithani
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Current:Business Group Head at GroupM India
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Past:
- Consultant at Veen Waters Pvt. Ltd.
- Head of Key Accounts at Cốc Cốc- Search engine for Vietnamese
- Media Group Head at Havas Media Vietnam
- Business Development Manager at Kantar Media VN
- Client Service & Business Development Executive at TNS Media Vietnam
- Technical Support Officer at Convergys India Pvt. Ltd
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Education:
- Institute of Management Studies, India
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Connection:1 connection(s)
Media Professional with background in Communication, Advertising and Brand Development; over 6 years of quantifiable achievements in strategic brand establishment and management.
Ability to provide value for money to clients and also promoting their business and communicating the message they want to send to their intended audience.
Deliverables include valuable insights from specific television outdoor media, research projects, synthesis of consumer insights with internal sales data, syndicated studies, and competitive intelligence.
Extensive experience in leading to exciting new business approaches to push revenue expectations and exceed goals. With a focus on bottom line results achieving and exceeding sales.
Combine creative thinking with factual analysis to develop appropriate strategies for media planning and designing promotional campaigns.
Highly creative strategic approaches, managing branding and product positioning by developing and refining core brand attributes, brand positioning, brand extensions, brand partnerships, and overall strategy. Informs marketing and communications strategies.
Leader of creative team - corporate, brand and product communications. Understanding of internet tools, trends and business models to raise an organizations visibility.
Understanding of FMCG, Alcoholic & Non Alcoholic Beverages, Automobiles, Pharmaceuticals, Aviation and Banking industry across markets
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Job Function:Marketing
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Industries:Advertising/PR, Internet/Online Media, TV/Media/Publishing
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Specialities:Media Planning and Buying
Campaign Planning
Account Management
Market Research
Business Development and Negotiations
Strategic Planning and Implementation
Communication Strategy
New Product Launch
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Job Level:Director
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Business Group Head
GroupM India
June 2016 - Present (9 years 7 months) -
Consultant
Veen Waters Pvt. Ltd.
February 2015 - Present (10 years 11 months) -
Head of Key Accounts
Cốc Cốc- Search engine for Vietnamese
July 2014 - October 2014 (3 months) -
Media Group Head
Havas Media Vietnam
June 2013 - June 2014 (1 year) -
Business Development Manager
Kantar Media VN
February 2010 - April 2013 (3 years 3 months) -
Client Service & Business Development Executive
TNS Media Vietnam
February 2009 - February 2010 (1 year) -
Technical Support Officer
Convergys India Pvt. Ltd
January 2008 - June 2008 (5 months)
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MCP Certificate
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Certificate in Developing Enterprise Applications & Web Services using J2EE technologies
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Groups and Associations:
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Honors and Awards:1. Guest speaker - Launch of "Audiovisual Communication" program, a new training program launched by Hoa Sen University on 11th November 2011. In this launch event I shared interesting facts about “Golden Hour or Prime time on Television”.
2. Guest speaker - Digital Marketing Seminar organised by Bach Khoa University, Vietnam on 2nd March 2013, in HCMC. In this seminar shared experience and knowledge regarding internet audience research in Vietnam.
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