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Anurag Naithani

Business Group Head at GroupM India
Bangalore (India) - 1 connections

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Overview

  • Current:
    Business Group Head at GroupM India
  • Past:
    • Consultant at Veen Waters Pvt. Ltd.
    • Head of Key Accounts at Cốc Cốc- Search engine for Vietnamese
    • Media Group Head at Havas Media Vietnam
    • Business Development Manager at Kantar Media VN
    • Client Service & Business Development Executive at TNS Media Vietnam
    • Technical Support Officer at Convergys India Pvt. Ltd
  • Education:
    • Institute of Management Studies, India
  • Connection:
    1 connection(s)

Summary

 Media Professional with background in Communication, Advertising and Brand Development; over 6 years of quantifiable achievements in strategic brand establishment and management.
 Ability to provide value for money to clients and also promoting their business and communicating the message they want to send to their intended audience.
 Deliverables include valuable insights from specific television outdoor media, research projects, synthesis of consumer insights with internal sales data, syndicated studies, and competitive intelligence.
 Extensive experience in leading to exciting new business approaches to push revenue expectations and exceed goals. With a focus on bottom line results achieving and exceeding sales.
 Combine creative thinking with factual analysis to develop appropriate strategies for media planning and designing promotional campaigns.
 Highly creative strategic approaches, managing branding and product positioning by developing and refining core brand attributes, brand positioning, brand extensions, brand partnerships, and overall strategy. Informs marketing and communications strategies.
 Leader of creative team - corporate, brand and product communications. Understanding of internet tools, trends and business models to raise an organizations visibility.
 Understanding of FMCG, Alcoholic & Non Alcoholic Beverages, Automobiles, Pharmaceuticals, Aviation and Banking industry across markets

  • Job Function:
    Marketing
  • Industries:
    Advertising/PR, Internet/Online Media, TV/Media/Publishing
  • Specialities:
    Media Planning and Buying
    Campaign Planning
    Account Management
    Market Research
    Business Development and Negotiations
    Strategic Planning and Implementation
    Communication Strategy
    New Product Launch

  • Job Level:
    Director

Experience

  • Business Group Head

    GroupM India
    June 2016 - Present (9 years 7 months)
  • Consultant

    Veen Waters Pvt. Ltd.
    February 2015 - Present (10 years 11 months)
  • Head of Key Accounts

    Cốc Cốc- Search engine for Vietnamese
    July 2014 - October 2014 (3 months)
  • Media Group Head

    Havas Media Vietnam
    June 2013 - June 2014 (1 year)
  • Business Development Manager

    Kantar Media VN
    February 2010 - April 2013 (3 years 3 months)
  • Client Service & Business Development Executive

    TNS Media Vietnam
    February 2009 - February 2010 (1 year)
  • Technical Support Officer

    Convergys India Pvt. Ltd
    January 2008 - June 2008 (5 months)

Education

  • Institute of Management Studies (India)

Training/Certificate

  • MCP Certificate

  • Certificate in Developing Enterprise Applications & Web Services using J2EE technologies

Additional Information

  • Groups and Associations:
  • Honors and Awards:
    1. Guest speaker - Launch of "Audiovisual Communication" program, a new training program launched by Hoa Sen University on 11th November 2011. In this launch event I shared interesting facts about “Golden Hour or Prime time on Television”.

    2. Guest speaker - Digital Marketing Seminar organised by Bach Khoa University, Vietnam on 2nd March 2013, in HCMC. In this seminar shared experience and knowledge regarding internet audience research in Vietnam.

Personal Information

  • Hobbies and Interests:
    Cooking, listening to music, treking

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