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Bang Le Vu

Product Manager
Ho Chi Minh (Vietnam) - 18 connections

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  • Current:
    Product Manager - Banking Services at Sacombank
  • Past:
    • Trade Marketing Executive at British American Tobacco (BAT)
    • Supply Planning Asistant Manager at Unilever Vietnam
    • Supply Planning Officer at Unilever Vietnam
  • Education:
    • Vietnam, Vietnam
    • Institute of Potential Leader (IPL), Vietnam
    • Bách Khoa Tp.HCM, Vietnam
  • Connection:
    18 connection(s)


Vision: to be great boss, mentor, training and father.
Mission: I aim to be great employee to work my worth duty.

- Working for top FMCG companies for 5 years (2006-2011) in Planning & Trade Marketing
- Working for top Bank in Vietnam for 7 years (2011 -now) in Product Marketing.

  • Job Function:
    Production/Process/R&D, Purchasing/Supply Chain, Trade Marketing
  • Industries:
    Banking, Finance/Investment, FMCG - Household / Personal Care
  • Specialities:
    - Diversification in working fields supports me going further currently with the combined performance from technical, planing & business development
    - Scholarship of management & leadership building have created my passion to grow up day by day & I believed that is one of key success factors
    - Finance & Banking master from CFVG, a truly financial post graduate program will strengthen me by a good performance
  • Job Level:


  • Product Manager - Banking Services

    Sacombank Banking
    March 2011 - Present (9 years 7 months)

     Managing the product line from strategy into action of international banking remittance service by coordinating the planning/ forecasting process.
     Driving a solution of product development through market requirements, product contract, and training, simulation & price management
     Monitoring the progress of product turnover/price/revenue & Supervising the preparation of monthly reports
     Designing and implement new launched product knowledge training & product refreshing training for Sale Forces & Marketing Teams
     Planing & implement promotion/activity/campaign in Sacombank nationwide’s system for delivering target.
     Exploiting customer data warehouse/market survey to improve services frequently
     Being a key member of Sacombank in Due Diligence & relationship management team with international partners to deliver service of product.

  • Trade Marketing Executive

    British American Tobacco (BAT)
    September 2009 - March 2011 (1 year 6 months)

     Develop & Implement & Evaluate the Channel Marketing Plan to maximize Visibility, Off-take Volume by effectively aligning all critical elements of marketing mix to achieve the business objectives in strategic Convenience Channel.
     Plan & Implement Consumer Engagement Activities and Promotion Programs across all regions with optimum use of resources and materials in order to achieve Convenience and brand communication objectives.
     Manage Installing Team to ensure implementation and supervision of promotional programs, Visibility Campaigns and as well as activations.
     Organize and coordinate with Brand Ambassador Team, Merchandise Team in activators implement of brand building
     Maintain a Comprehensive Database of the strategic channels, Competitors’ Campaigns in respective region and ensure the appropriate re-action to drive the business results.
     Negotiate and Management Customized Trading Terms, distribution commitments and marketing services among the Convenience a based on specific needs of the customers in order to optimize availability, volume and share growth opportunities
     Drive continuous improvement in Convenience channel activities and merchandising executions in order to keep strong Brand Awareness and increased Off-take & Share of Voice.

  • Supply Planning Asistant Manager

    Unilever Vietnam
    March 2008 - August 2009 (1 year 5 months)

     MPS creation/adjustment by SAP and BPCS (ERP Systems) aligned with finish goods stock/Sales report/Forecast/ Category Key Performance Indicators management policy and materials status to achieve optimum category performance.
     Implement national Distribution Planning with effective cost to fulfill market demand and align with inventory management strategy.
     Balance Market Demand (company strategy, sales plan, promotion plan, launch/re-launch project) and Supplied Capacity (factory issues, material, and labor) and risk management to ensure FGs available on time.
     Pre-SOP (Sales and Operation Planning) Report, to analyze & create the balance of market demand vs. production capacity and propose solutions in constraint period.
     Cooperation with 3rd-Parties factories as leading position to ensure production plan delivery, Stock-take management, Balance Sheet at monthly closing period & Delivery Plan
     Material inventory management by managing Purchase Order/Stock Level/Delivery Schedule/Forecast to align with company guideline (stock policy, inventory management strategy).
     To be a connection of Supply Team (Manufacturing) & Business Team in management supplied information and market demand.

  • Supply Planning Officer

    Unilever Vietnam FMCG - Household / Personal Care
    August 2006 - March 2008 (1 year 7 months)

     Plan to supply finish goods for national distribution centers
     Manage 3rd party in priority for production plan, stock-take, monthly closing data & transferring plan after production
     Maintain stock policy & suggest options in risky status


  • Vietnam (Vietnam)

    Masters , Finance & Banking
    2013 - 2014
  • Institute of Potential Leader (IPL) (Vietnam)

    Post-graduate , Leadership & Management
    2009 - 2010
  • Bách Khoa Tp.HCM (Vietnam)

    Bachelor of Engineering , Industrial & System Engineering
    2002 - 2007


  • Various


     Oct 2013: Certificate of Project Management skills by ERC Training  May 2012: Certificate of Cooperate Restructuring & Re-engineering by BDSC Institude  Jan 2012: Certificate of Emotional Excellence for Innovative Leadership, by IDT  Nov 2011: Certificate of Finance Report Analysis, Sacombank  Nov 2010: Certificate of Selling Excellence, from Direct Sales Institute, BAT.  Jan 2010: Certificate of Negotiation Skills, from Lead Training Education Center.  Aug 2009: Certificate of Safety System for Supervisor, from Dupon Corp.  Nov 2008: Certificate of Communication Skills, from Lead Training Education Center.  Dec 2007: Certificate of Influencing Skills, from CTS Training Center.  Aug 2007: Certificate of Basic Coaching Skills, from Lead Training Education Center

Additional Information

  • Websites:
  • Groups and Associations:
  • Honors and Awards:
    Jul 2009 - Jun 2010, wining scholarship from Institute of Potential Leader (IPL)
    Get a scholarship of a leadership & business training course for 9 months, from Institute of Potential Leader (IPL) Program, established by the first-rate VN business community & top leading Vietnamese scholars & operated by PACE Education Organization
    For more information, please vist

    Aug2006 - Oct 2006, wining bronze prize in Lighting Young Business Talent Competition - organized by VTV3 & Viet Nam Young Entrepreneurs Organization in Ha Noi.
    For more information, please visit

Personal Information

  • Hobbies and Interests:
    Photography, Booking, Music

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