Current:Visiting Professor at CEIBS
- Senior Lecturer at Oxford Brookes University
- CEO at The Bang Organization
- Lecturer at RMIT International University Vietnam
- Intern at The Associated Merchandising Corporation | Target Group
- Oxford Brookes University, United Kingdom
- University of Warwick - Warwick Business School
- Brunel University
- University of Greenwich
- International Business Academy
- Vejle Business School
Currently working as a Senior Lecturer in Marketing at Oxford Brookes University in Oxford, UK.
I am actively seeking:
- Research fellowships,
- Research collaborations,
- Investment opportunities, and;
- Linkedin networking.
My research investigates factors that increase or decrease the strengths of buyer-seller relationships and customer management practices. The current focus is two-fold: (1) to direct our understanding towards consumer perceptions of unfairness as a result of favouritism and exploitation of customers, and; (2), to investigate the concept of likeability perceptions and understand what firms can do in order to be perceived as likeable.
The objective is to develop a framework for firms to consider, so that a fair approach in marketing and customer relationship management (CRM) can be implemented successfully. While my research has a direct application to the retailing sector (consumer products/services), any organisation with a relationship oriented marketing strategy may benefit from the findings.
As a person, I am a regular hardworking guy, with a twist of academic excellence coupled with a great business sense. I have worked in all sorts of jobs ranging from running a video shop, off-licence, take-away, to servicing at restaurants, supermarkets etc. as well as to consulting in data recovery in the IT sector. Outside academe, I run my own company and I do management consulting for smaller start-ups and for those who are interested in doing business in Vietnam. Besides that and my research work, I also tweet @ProfBangNguyen and blog at http://profbangnguyen.wordpress.com so please feel free to pay a visit. Thank you.
I come from Denmark, but since 2004, I have lived in the United Kingdom. I was based in Ho Chi Minh City in Vietnam for a year in 2009. I speak all three languages fluently.
Industries:Education/Training, Legal/Marketing Research/Consulting
Specialities:Marketing, customer relationship management (CRM), consumer behaviour, survey development (questionnaire development), interviewing and data analysis (SPSS and LISREL).
Job Level:Experienced (Non-manager)
CEIBSJuly 2012 - Present (7 years 8 months)
Oxford Brookes UniversityOctober 2010 - Present (9 years 5 months)
The Bang OrganizationNovember 2006 - Present (13 years 5 months)
RMIT International University VietnamOctober 2009 - October 2010 (1 year)
The Associated Merchandising Corporation | Target GroupJanuary 2003 - January 2003 (1 month)
Oxford Brookes University (United Kingdom)
University of Warwick - Warwick Business School
University of Greenwich
International Business Academy
Vejle Business School