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Bang Nguyen's picture

Bang Nguyen

Visiting Professor at CEIBS
Oxford (United Kingdom) - 1 connections

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Overview

  • Current:
    Visiting Professor at CEIBS
  • Past:
    • Senior Lecturer at Oxford Brookes University
    • CEO at The Bang Organization
    • Lecturer at RMIT International University Vietnam
    • Intern at The Associated Merchandising Corporation | Target Group
  • Education:
    • Oxford Brookes University, United Kingdom
    • University of Warwick - Warwick Business School
    • Brunel University
    • University of Greenwich
    • International Business Academy
    • Vejle Business School
  • Connection:
    1 connection(s)

Summary

Currently working as a Senior Lecturer in Marketing at Oxford Brookes University in Oxford, UK.

I am actively seeking:
- Research fellowships,
- Research collaborations,
- Investment opportunities, and;
- Linkedin networking.

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My research investigates factors that increase or decrease the strengths of buyer-seller relationships and customer management practices. The current focus is two-fold: (1) to direct our understanding towards consumer perceptions of unfairness as a result of favouritism and exploitation of customers, and; (2), to investigate the concept of likeability perceptions and understand what firms can do in order to be perceived as likeable.

The objective is to develop a framework for firms to consider, so that a fair approach in marketing and customer relationship management (CRM) can be implemented successfully. While my research has a direct application to the retailing sector (consumer products/services), any organisation with a relationship oriented marketing strategy may benefit from the findings.

As a person, I am a regular hardworking guy, with a twist of academic excellence coupled with a great business sense. I have worked in all sorts of jobs ranging from running a video shop, off-licence, take-away, to servicing at restaurants, supermarkets etc. as well as to consulting in data recovery in the IT sector. Outside academe, I run my own company and I do management consulting for smaller start-ups and for those who are interested in doing business in Vietnam. Besides that and my research work, I also tweet @ProfBangNguyen and blog at http://profbangnguyen.wordpress.com so please feel free to pay a visit. Thank you.

I come from Denmark, but since 2004, I have lived in the United Kingdom. I was based in Ho Chi Minh City in Vietnam for a year in 2009. I speak all three languages fluently.

  • Job Function:
  • Industries:
    Education/Training, Legal/Marketing Research/Consulting
  • Specialities:
    Marketing, customer relationship management (CRM), consumer behaviour, survey development (questionnaire development), interviewing and data analysis (SPSS and LISREL).
  • Job Level:
    Experienced (Non-manager)

Experience

  • Visiting Professor

    CEIBS
    July 2012 - Present (7 years 8 months)
  • Senior Lecturer

    Oxford Brookes University
    October 2010 - Present (9 years 5 months)
  • CEO

    The Bang Organization
    November 2006 - Present (13 years 5 months)
  • Lecturer

    RMIT International University Vietnam
    October 2009 - October 2010 (1 year)
  • Intern

    The Associated Merchandising Corporation | Target Group
    January 2003 - January 2003 (1 month)

Education

  • Oxford Brookes University (United Kingdom)

  • University of Warwick - Warwick Business School

  • Brunel University

  • University of Greenwich

  • International Business Academy

  • Vejle Business School

Personal Information

  • Hobbies and Interests:
    I have years of experience in various forms of sports, including fitness, running, and tai chi chuan. I also work as an extra on films - my latest job was on the set of 47 Ronin, starring Keanu Reeves.

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