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Dang Dinh Tram

MBA - DEA - DESS / Marketing - Strategy - Management
Ha Noi (Vietnam) - 382 connections

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Overview

  • Current:
    Marketing & Strategy Manager at PINCTADALI VIETNAM JSC
  • Past:
    • Senior Business & Investment Advisor at Prosperity Initiative (International Non Profit Organization)
    • Marketing & Export Manager at The Bamboo Factory Vietnam (Apple Tree Group)
    • Marketing and Export Manager at Van Minh Co., Ltd
  • Education:
    • University or Paris XII_Val de Marne, France
    • Institute for Enterprise Administration, Orleans University, France
    • French-Vietnamese Center for Management Training, National Economics University, Vietnam
    • Vietnam, Vietnam
  • Connection:
    382 connection(s)

Summary

Marketing & Strategy Manager - Marketing and Export Manager - Senior Business & Investment Advisor - Strategic Management Consultant

  • Job Function:
    Marketing
  • Industries:
    Retail/Wholesale/Distributor, Industrial/Consumer Manufacturing, NGO/Non-profit
  • Specialities:
    KEY SKILLS AND QUALIFICATIONS
     Solid knowledge in marketing, strategy and management;
     Relevant experiences in formation and implementation of business strategies;
     Good at management skills and team organization;
     Great success in business development, excellent linkage between producers and buyers;
     Experienced in international business and export, customer relationship management with world leading retailers in Europe and USA;
     Rich experiences in working with mass media and marketing agencies, included television and newspaper;
     Excellent communication skills and familiarity to multi business cultures;
     Good consultancy competences and high capabilities in delivering services to firms.
  • Job Level:
    Director

Experience

  • Marketing & Strategy Manager

    PINCTADALI VIETNAM JSC
    May 2009 - Present (16 years 5 months)

    Fascinated by advanced bamboo technology and foreseeing a bright future of bamboo industry, I am the founder of Pinctadali Vietnam, the first company widely commercializing bamboo flooring in Vietnam. I have built a strong organization and lead the company overcoming economic crisis and becoming the most well-known brand of engineered bamboo furnishing products in Vietnam.
    Main responsibilities included:
     Being responsible for overall activities and outcome: Corporate strategy formulation and implementation; working closely with managers across various functions, such as marketing and sales, finance, human resources, supply chains to develop market, create added value for products, communicate and deliver services to target clients for profits.
     Developing of brand-oriented marketing plans and budget, including ATL (TV, Print, and Internet) and BTL (Special Events, Sponsorship, Promotion...) to enhance marketing performance and brand equity.
     Working with professional marketing services agencies to design corporate brand identity and build brand authenticity. Developed marketing tools and communication materials, such as brochure, catalogue, product presentation, newsletter, website maintenance, online marketing.
     Executing and managing marketing programs; supervising brand management and communication to build powerful brands for profitable growth.
     Collaborating with TV programs and newspaper agencies to realize news on televisions (VTV2, VTV4, INFOTV, VTC1, VTC7, VTC8, VTC10, TODAYTV, HANOITV, EHOME, LIFETV…), and get publishing on newspapers.
     Establishing strategic partnerships in supply chains to secure quality of goods and sustain business offers.
     Supporting business operations and functional division execution to maximize ROI.

    www.bambooali.com

  • Senior Business & Investment Advisor

    Prosperity Initiative (International Non Profit Organization) NGO/Non-profit
    August 2010 - November 2011 (1 year 3 months)

    Joined Prosperity Initiative as Senior Business Advisor with the aim to share knowledge & experiences in bamboo industry; and develop business consultancy capabilities, I have been providing advices and consultancy services to various local and international businesses investing in manufacturing high value bamboo products on advanced and innovative technology.
    Main responsibilities included:
     Working closely with the Head of Bamboo Services and Executive Director to deliver PI’s range of services to business clients, namely:
     Equipment and technology transfer.
     Finance brokerage.
     Product and sales match making between processors and international buyers.
     Business model planning, project establishment advisory and government introductions.
     Material contract supply services.
     Coordination with the communications team on marketing campaigns to promote opportunities to investors and businesses in allied industries.
     Managing a case load of business and investment clients, assisting their progress to investment and successful business projects through the delivery of tailored services.
     Maintaining and developing various subcontractors and partners which enhance PI’s service offering.

  • Marketing & Export Manager

    The Bamboo Factory Vietnam (Apple Tree Group)
    March 2007 - April 2009 (2 years 1 month)

    Playing the roles of Marketing & Export Manager, I was leading the team to develop international market for Vietnamese bamboo flooring and managing relationship with world leading retailers to promote export and sales of bamboo flooring in overseas markets.
    Main responsibilities included:
     Working closely with Board of Director in formulating and implementing export marketing strategy, leading product development and setting prices, creating marketing materials and supervising communication.
     Leading marketing team in expending market and developing customers, conducting with success diversified product-customer-market strategy.
     Developed marketing and communication materials, including brochure and catalogue, product presentation, exhibition.
     Working closely with production team, quality control and standard department, and logistic division to manage effectively orders and delivery process.

  • Marketing and Export Manager

    Van Minh Co., Ltd Import/Export
    January 2005 - February 2007 (2 years 1 month)

    Responsible for international business strategy formulation and implementation, I had been built a strong team of sales and export of handicraft and interior décor product ranges in an extensively expanded group of companies and managing relationship with world leading retailers to enhance export activates.

    Main responsibilities included:
     Working closely with Board of Director to set up business strategy; assisting Management Board in leading strategy implementation and organization configuration; building core competencies and productively competitive advantages.
     Leading Marketing & Export team to create competitive offers to world leading retail clients, dealing with international buyers from US and Europeans retailers on commercial offers to get purchasing orders and achieve business targets.
     Developed marketing and communication materials, including brochure and catalogue, product presentation, exhibition.
     Assisting planning department and factory manager to manage production plan and goods delivery in scheduled time.
     Supporting designing team to create and develop new products following international product trend.

Education

  • University or Paris XII_Val de Marne (France)

    Masters , Scientific Master of Strategy and Management (DEA),
    2003 - 2004

  • Institute for Enterprise Administration, Orleans University (France)

    Masters , Professional Master in Marketing and Production (DESS),
    2002 - 2003

  • French-Vietnamese Center for Management Training, National Economics University (Vietnam)

    MBA , Business Administration
    2000 - 2002

  • Vietnam (Vietnam)

    Bachelors , Enterprise Administration
    1995 - 1999

Additional Information

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  • Honors and Awards:

Personal Information

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