Public Profile

Joined Prosperity Initiative as Senior Business Advisor with the aim to share knowledge & experiences in bamboo industry; and develop business consultancy capabilities, I have been providing advices and consultancy services to various local and international businesses investing in manufacturing high value bamboo products on advanced and innovative technology.
Main responsibilities included:
 Working closely with the Head of Bamboo Services and Executive Director to deliver PI’s range of services to business clients, namely:
 Equipment and technology transfer.
 Finance brokerage.
 Product and sales match making between processors and international buyers.
 Business model planning, project establishment advisory and government introductions.
 Material contract supply services.
 Coordination with the communications team on marketing campaigns to promote opportunities to investors and businesses in allied industries.
 Managing a case load of business and investment clients, assisting their progress to investment and successful business projects through the delivery of tailored services.
 Maintaining and developing various subcontractors and partners which enhance PI’s service offering.

Playing the roles of Marketing & Export Manager, I was leading the team to develop international market for Vietnamese bamboo flooring and managing relationship with world leading retailers to promote export and sales of bamboo flooring in overseas markets.
Main responsibilities included:
 Working closely with Board of Director in formulating and implementing export marketing strategy, leading product development and setting prices, creating marketing materials and supervising communication.
 Leading marketing team in expending market and developing customers, conducting with success diversified product-customer-market strategy.
 Developed marketing and communication materials, including brochure and catalogue, product presentation, exhibition.
 Working closely with production team, quality control and standard department, and logistic division to manage effectively orders and delivery process.