Public Profile

• A Vietnamese business professional with a strong business education background in Strategic Marketing (Master’s degree, in Australia) and International Business (Bachelor’s degree, in Vietnam).

• A rich 10+ year experience background of Asia-Pacific regional exposure in Strategic Marketing, Branding, Planning and cross-border Business Development with Piaggio (in Vietnam and Italy), Toyota (in Singapore) and Colgate-Palmolive (in Vietnam).

• A trilingual business professional: Capable of using English (proficient), Chinese (intermediate), Italian (pre-intermediate) and Vietnamese (native).

• A strategic thinker with a keen sense of the importance of tactical execution: Possess an extensive understanding of the Value-based Management picture, which is chiefly painted by a synergistic relationship between Strategic Planning, Branding, Marketing and Finance. Very passionate about exploring, and thus, good at applying strategic tools and frameworks to practically analyze and settle business issues.

• A regional Asia-Pacific business mindset: with hands-on management experience in Asia-Pacific matrix management environment. Familiar with strategic planning activities for the region, in concert with the global strategy and across all strategic dimensions including: geographic, technological, product, market, branding expansion/growth, market research activities, assessment of inter-divisional synergies, defining and driving key regional strategic initiatives, formulating business plans and metrics, performing new market assessments (SWOT and Gap Analyses) and initiates plans for business growth.

• A deep understanding of ASEAN (particularly automotive) market.

• An active community contributor: in the roles of Advisor of Vietnam Marketing and Communication Community, Judges of several professional contests: Marketer Mettle 2015, Best Thesis Award 2014 and 2015, trainer of Marketing Strategy to SMEs under various training courses supported by NGOs projects.