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Thuan Doan

Strategic Marketing Manager, Asia Pacific 2W at PIAGGIO VIETNAM CO. LTD.
Ha Noi (Vietnam) - 27 connections

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  • Current:
    Strategic Marketing Manager, Asia Pacific 2W at PIAGGIO VIETNAM CO. LTD.
  • Education:
    • Melbourne University, Vietnam
  • Connection:
    27 connection(s)


• A Vietnamese business professional with a strong business education background in Strategic Marketing (Master’s degree, in Australia) and International Business (Bachelor’s degree, in Vietnam).

• A rich 10+ year experience background of Asia-Pacific regional exposure in Strategic Marketing, Branding, Planning and cross-border Business Development with Piaggio (in Vietnam and Italy), Toyota (in Singapore) and Colgate-Palmolive (in Vietnam).

• A trilingual business professional: Capable of using English (proficient), Chinese (intermediate), Italian (pre-intermediate) and Vietnamese (native).

• A strategic thinker with a keen sense of the importance of tactical execution: Possess an extensive understanding of the Value-based Management picture, which is chiefly painted by a synergistic relationship between Strategic Planning, Branding, Marketing and Finance. Very passionate about exploring, and thus, good at applying strategic tools and frameworks to practically analyze and settle business issues.

• A regional Asia-Pacific business mindset: with hands-on management experience in Asia-Pacific matrix management environment. Familiar with strategic planning activities for the region, in concert with the global strategy and across all strategic dimensions including: geographic, technological, product, market, branding expansion/growth, market research activities, assessment of inter-divisional synergies, defining and driving key regional strategic initiatives, formulating business plans and metrics, performing new market assessments (SWOT and Gap Analyses) and initiates plans for business growth.

• A deep understanding of ASEAN (particularly automotive) market.

• An active community contributor: in the roles of Advisor of Vietnam Marketing and Communication Community, Judges of several professional contests: Marketer Mettle 2015, Best Thesis Award 2014 and 2015, trainer of Marketing Strategy to SMEs under various training courses supported by NGOs projects.

  • Job Function:
    Management, Sales, Marketing
  • Industries:
    Legal/Marketing Research/Consulting
  • Job Level:


  • Strategic Marketing Manager, Asia Pacific 2W

    June 2010 - Present (13 years)


  • Melbourne University (Vietnam)

Additional Information

  • Groups and Associations:
    • Australian Marketing Institute (AMI), Membership 2007 • American Marketing Association (AMA), Membership 2008
  • Honors and Awards:
    Australian Development Full Scholarship (ADS) by Australian Government

Personal Information

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