Public Profile
Kim Anh Dang Thi
JOIN Anphabe to know more about Kim Anh Dang Thi
- See who you and Kim Anh Dang Thi know in common
- Follow Kim Anh Dang Thi's online activities
- Contact Kim Anh Dang Thi directly
And be part of Vietnam largest community for business leaders & experts
Not this Kim Anh Dang Thi? View more »
-
Current:Product Brand Manager at Calofic Wilmar
-
Past:
- Senior Media Supervisor at Calofic Wilmar
- Senior Marketing Executive at Le Associates
- PR & Director Assistant at John Robert Powers Vietnam
-
Education:
- CFVG, IAE Paris - Master of Marketing, Sales and Services, Vietnam
- RMIT, Vietnam
- University of Economic Ho Chi Minh City, Vietnam
-
Connection:12 connection(s)
A professional marketer with 4 years of experience in FMCG as Product Brand Manager & Senior Media Supervisor positions, 3 years in HR Service and Education.
-
Job Function:Marketing
-
Industries:Advertising/PR, Food/Beverage/Dairy, FMCG - Household / Personal Care
-
Specialities:A reliable background with Master degree of Marketing, Sales and Service (CFVG, IAE Paris Sorbonne) and Bachelor degree of Business Administration - Marketing major (UEH).
-
Job Level:Manager
-
Product Brand Manager
Calofic Wilmar
January 2016 - April 2017 (1 year 3 months)1) In charge of yearly marketing strategies of 2 brands: Kiddy (nutrition oil for children) & Olivoilà (Imported olive oil).
2) Decide and supervise all activities of the brands, including Product development, ATL (PR, Digitals, TV), BTL (activations, POSM), Market research… Proactive in brainstorming, creating main ideas and directions for each campaign.
3) Nationwide coordinate with Media & Operation team (10 ppls), R&D, Trade Marketing, Procurement, Account, Planning… as well as Agencies, Suppliers so as to make sure all projects are run efficiently.
4) Manage A&P budget of more than 1,5 mil USD/ year.
5) Campaigns:
- Kiddy Channel
- “The Third One” Viral clip
- Kiddy Nutrition practicing class
- Nutrition oil Market research
- Olivoilà mini sampling & activation using foreign PGs, Chefs…
6) Achievements:
- Market share of Olivoilà in 2016 increased 15%
- Sales increased double to triple during activations
- Viral clips: 3mil. views, >10,000 comments, 29,000 shares on Facebook and Youtube
- Weekly clips on Kiddy Channel: >30,000 views -
Senior Media Supervisor
Calofic Wilmar
August 2013 - December 2015 (2 years 4 months)1) Responsible for total print & online media planning & execution, manage media budget, agencies, implement related activities of Media team & Brand department.
2) Manage media Budget up to 200,000 USD/project. Plan, supervise multiple projects altogether, at least 5 media projects/ year.
3) Manage team of 2 ppls.
4) Supervise and work closely with various prints & media agencies like: Isobar, Venus, Rich media, Creasia, Admicro, TVplus, MAC, VnExpress, Thanh Nien, The Gioi Phu Nu...
5) Campaigns:
- Neptune Tet 2014, 2015, 2016
- Simply World Heart day 2014
- Launching Kiddy Olive product
- Launching new TVC in "Có Meizan, nấu mê ngay" campaign
- Launching Neptune Rice Bran Oil product & Neptune Gold…
6) Achievements:
- Meet expected KPIs for each and every campaigns
- Creative and practical ideas are appreciated and utilized in real campaigns.
- Top 5 Youtube Ad Leaderboard for Neptune Tet 2015 -
Senior Marketing Executive
Le Associates Headhunting & HR Services
November 2011 - July 2013 (1 year 8 months)- Plan, execute and track the success of marketing operations throughout the entire company,
- Supervise and executes both traditional & digital marketing functions and activities, including: Website & Social Media Marketing, Email Marketing (Newsletter, Job Alerts…), PR & communication, Events, Market research, Internal Marketing
* Achievements:
- Increased 30% of newsletter & Job Alert open rate within 6 months.
- The Best Internal Customer Service Of The Year
- The Dynamic Team -
PR & Director Assistant
John Robert Powers Vietnam
February 2010 - October 2011 (1 year 8 months)Assist director in her training sections & scheduling
Follow up company’s projects: Seminars, Workshops, Showcases
Responsible for reviewing and adapting curricula, training & PR content for the school, support classes.
Plan & book advertisement, maintain & develop relationship with media and partners.
-
CFVG, IAE Paris - Master of Marketing, Sales and Services (Vietnam)
Masters , Marketing
2015 - 2017 -
RMIT (Vietnam)
College , Academics English
2010 - 2010 -
University of Economic Ho Chi Minh City (Vietnam)
Bachelors , Marketing
2005 - 2009
-
Shopper Marketing
2016
Company training with certificate.
-
Marketing Manager
2015
Vietnam Marcom's 6 months course
-
Effective PR Writing Skill
2012
Effective PR Writing Skill
-
Hobbies and Interests:SKILLS
- Strategic planning
- Budget management
- PR & Communication
- Interpersonal
- Multitasking
- Pressure handling
- TOEIC: 845/990
PERSONALITY
- MBTI test: ENFP Style
☺ Friendly, trustworthy
☺ Loyal, dedicated
☺ Proactive, responsible
☺ Win-win attitude
☹ Conflict avoidance
☹ Idealism
INTERESTS
- Work in a group
- Training & Business trip
- Join interesting projects
- Travel to the world
- Learn something new
View Kim Anh Dang Thi's full profile to...
- See who you and Kim Anh Dang Thi know in common
- Follow Kim Anh Dang Thi's online activities
- Contact Kim Anh Dang Thi directly
Not this Kim Anh Dang Thi? View more »