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Duy Huynh
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Current:Marketing Team Lead (SEA) at Google Singapore
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Past:
- Marketing Management Trainee at AkzoNobel Paints Vietnam Limited
- Brand Intern at British American Tobacco Vietnam
- Marketing Intern at Vinh Hao Mineral Water
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Education:
- Vrije University Amsterdam, Netherlands
- University of Minnesota, United States
- Anoka Ramsey Community College, United States
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Connection:1 connection(s)
Career Objective:
- Looking for challenging opportunity to receive long-term development program at a multinational firm as well as international working experience
- Interested in multi-cultural workplace and Consumer Marketing (especially Brand Management)
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Job Function:
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Industries:Tobacco/Wine & Spirit, Internet/Online Media
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Job Level:Team Leader/Supervisor
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Marketing Team Lead (SEA)
Google Singapore
October 2013 - October 2015 (2 years)[CORE RESPONSIBILITIES]
• Launched Google Partners program for advertising agencies in Vietnam and grew from 100 to >1000 partners (10x) in 2 years by identifying top agencies in the market.
• Drove new acquisition revenue for SEA region by building relationships with top agencies, analysing market performance and conducting market research. Sales Performance: +130% increase YOY (150% versus target last quarter)
• Managed and monitored digital advertising campaign (search ads, display ads, banner placement, email marketing, etc.) to recruit new agencies in Thailand joined Partners event. Result: +3X versus the original target.
• Built online education materials and monthly training events to onboard new partners
• Worked directly with sales team to acquire new potential business users in Vietnam every quarter via online reach (mass email acquisitions) and offline activation events to convert them into clients (10x ROI)
• Managed online social page of >7,000 partners across SEA region
• Launched intensive digital PR campaign across several online newspapers in Vietnam to kick off the launching of new support program for young and potential developers in the market
[REGIONAL PROJECTS]
• Developed regional marketing strategy for SEA (SG/MY/PH/ID/TH/VN) to acquire new partners & build on-boarding plan.
• Managed a team of five members to execute the marketing activities for SEA
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Marketing Management Trainee
AkzoNobel Paints Vietnam Limited
July 2011 - August 2012 (1 year 1 month)• Worked with Marketing Director and developed marketing plan for the whole year
• Directly trained salespersons across Vietnam to sell the new product in the market
• Lead TVC (Commercial Ads) & PR campaign (newspapers and online website) for a new product launch in the market within the budget of 500,000 USD
• Managed the market launch of New Products by working closely with cross-functional managers, including R&D, Material Purchasing, Packaging, Production, Finance, and etc.
• Proposed and launched end-user promotion based on nationwide trade visit analysis
• Developed sales contest strategy with regional trade manager to motivate the sales force to drive sales performance
• Worked with agency and assisted category manager to launch a new brand identity for Dulux in Vietnam, adapted from the change of the headquarters in Netherlands.
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Brand Intern
British American Tobacco Vietnam
April 2011 - June 2011 (2 months)• Assisted brand manager to train 30 permanent and mobile brand ambassadors to sell products at points of sales areas
• Worked with trade to produce POSM & sales presenters
• Monitored brand budget & managed Marketing materials to deliver across Vietnam regions
• Worked with advertising agency to finalize artwork and concept for consumer activation event
• Provided ideas and concept for new product launching in the market (Kent Nanotek)
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Marketing Intern
Vinh Hao Mineral Water
June 2010 - August 2010 (2 months)• Worked with Goldsun Frame Media company to launch Vinh Hao’s new advertising campaign (frame posters) at 15 central business buildings and 15 coffee shops in Ho Chi Minh City
• Worked with brand manager and other marketing staff to launch company’s Website as well as other articles published online on Tuoi Tre, The Gioi Phu Nu, Vietnamtoday.net.vn, …
• Made marketing plan for Sales activity during the first season of Nationwide University Entrance Examination
• Assisted brand manager to train 120 Promotional Boys and Girls to effectively sell company’s products and also to promote company’s brand name in the beverage market
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Vrije University Amsterdam (Netherlands)
Masters , Marketing
2012 - 2013 -
University of Minnesota (United States)
Bachelors , Marketing
2009 - 2010 -
Anoka Ramsey Community College (United States)
College , General Business
2007 - 2009
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