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Luong Ha's picture

Luong Ha

Marketing director at TNG Holdings VietNam
Ha Noi (Vietnam) - 25 connections

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Overview

  • Current:
    Marketing director at TNG Holdings VietNam
  • Past:
    • Vice director of Marketing at Tân Hoàng Minh Group
    • Marketing manager at Vincommerce - Vingroup
    • Marketing manager at Pico JSC.,
    • Production Manager, Deputy Director in charge of producing TV programs at FPT Media (FMD) - Trung tam FPT Media Ha Noi
    • Project & Programming Manager at BHD Co., Ltd
  • Education:
    • De La Salle University, Philippines
    • Hanoi University of Foreign Studies and Foreign Trade University, Vietnam
  • Connection:
    25 connection(s)

Summary

OBJECTIVE
Professional development : I want to obtain a position which allows me to utilize my managerial, marketing, media knowlegdement and organizational skills to promote growth and foster professional development.
Also, I wish to support the growth and profitability of an organization that provides challenge, encourages advancement, and rewards achievement with the opportunity to utilize my substantial experience, skills, and proven abilities.

IN SUMMARY MY EXPERIENCES:
Business development:
- Vice director at Go.vn project
- Managing director at Lotus Media
- Marketing director of TNG Holdings (TNH/TNR), Tan Hoang Minh Group in field of real estate and hospitality.
- Marketing manager at Pico Jsc.,
Production, Creative, Media agencies parts:
- Creative director (at some NGO projects)
- Programming producer at BHD
- Head of TV production at FPT Media

  • Job Function:
    Management, Marketing, Trade Marketing
  • Industries:
    Advertising/PR, Retail/Wholesale/Distributor
  • Specialities:
    • Creative thinking
    • Straight forward, pragmatist and cost effective planner
    • perfect wordings & advertising concepts
    • Managing works and staffs smoothly, sweet and organized.
    • Planning and organizing ability and a strong sense of responsibility
    • Able to work independence, under strong pressure
    • Good management and leadership skills
    • Fluent in spoken and written English
  • Job Level:
    Director

Experience

  • Marketing director

    TNG Holdings VietNam
    May 2017 - Present (3 years 6 months)

    Develop a management strategy for overall communication, marketing and control, monitor total Marcom budgets of hotel chains and member units (including Ana Mandara Hue beach resort & spa resort - AMH, KS Bac Giang & some other M&A hotels). + Coordinate with Business Department to conduct market research, AMH's competitors to build market segments for products and identify target markets; offer programs, product packages to support sales to increase volume & market share. + Cooperate with partners to develop and promote product packages and widely communicate to different customer groups in each segment. + Create concept & ideas, implement and control the deployment of events, marketing activities, new product development for hotel chains and coming real estate products. + Recruitment and management of Marcom staffs, assign work to employees to achieve the highest performance + Control the progress and efficiency of the Communication and Marketing department + In charge of apartment real estate products of the Group, including product marketing & communication strategy, concept as well as monitoring all marketing activities of dealers.

  • Vice director of Marketing

    Tân Hoàng Minh Group
    October 2015 - May 2017 (1 year 7 months)

    responsible for managing the relevant budgets for Marketing and Communications spending. The income must be monitored to make sure that the resources are used efficiently to help achieve business priorities + Master plan of all marketing activities for all projects + Work out with Sales team to serve their requirements to push sales + Oversees all communications, public relations and promotional activities selected to support the brand and marketing strategy, includes design, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns. + In line with the need to keep the brand in front of the target audience, manages press relations, speaking engagements, special events and community outreach activities, website maintenance, social media participation and trade show exhibitions represent additional tasks supervised. + motivates other employees to work with genuine commitment and achieve the specific targets of the business

  • Marketing manager

    Vincommerce - Vingroup
    June 2014 - September 2015 (1 year 3 months)

    supporting and activating all consumer promotional concepts, services and marketing programs that drive sales/traffic and NOI growth for the Royal city & Times city/ Vincom Ba Trieu shopping mall + is responsible for ensuring that all brand standards are followed in communication and marketing program materials throughout the shopping centers and their supporting channels. + Monitors common area to ensure visual Royal city & Times City consumer messaging standards are met. + Develops strong retailer relations by establishing and maintaining a thorough understanding of the retailer business. + Solicits and encourages retailer participation/support as an effort to promote their business and add value to overall center marketing plans. + Works with the Director, Marketing to create effective marketing initiatives, events and tools that support our retailer partners to achieve their sales goals. + Works in a collaborative and supportive manner with all sales divisions of the organization to achieve set goals that drive sales + Makes plan, monitor and organize events + Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations + Work closely with product management team to define marketing materials and programs. + Manage social media presence and direct programs to improve social media reputation and recognition.

  • Marketing manager

    Pico JSC.,
    January 2012 - June 2014 (2 years 5 months)

    Manage the execution of the seasonal and annual Marketing strategies and will be accountable for assisting the Regional Director with planning and the implementation of the programs in the local market:
    • responsible for creating awareness and buzz about the brands and for maintaining the integrity of the brands.
    • Manage all PR requests and develop good relationships with editors of key publications
    • Manage monthly/ seasonal creative and content updates to websites
    • Stay on top of local competitors and buzz in the marketplace
    • make relevant Marketing programs that will drive traffic to stores and increase sales
    • Manage all aspects of seasonal campaigns for successful implementation. Includes, but not limited to, Advertising, Outdoor, Direct Mail, SMS/ Email Messaging, Website management, PR and Events
    • Manage a loyalty program per the guidelines set forth by the brands
    • Participate in establishing business objectives, developing budgets, and providing summaries of program performance
    • Execute a seasonal hindsight on key competitors and recap on local programs and events
    • Monitor effectiveness of programs (ROI & measurements) and recommend opportunities for the future improvements

  • Production Manager, Deputy Director in charge of producing TV programs

    FPT Media (FMD) - Trung tam FPT Media Ha Noi
    November 2006 - April 2009 (2 years 5 months)

    • Manage and supervise all productions of F-Studio :
    - TV shows (gameshow, talkshow & daily news): Autions (in Hanoi, Danang, Khanh Hoa, Bac Ninh, Ninh Binh, Thai Nguyen televion); Financial News, VN & Index, Blog chatting, Hugo & friends, Healthy everyday, Lottery, Stop the clock, Beat the clock, Questions of sport, World cup 2006, Euro 2008…
    - Assign staffs to do their duties and supervise the quality of : image shootings and framing, sounds, lighting.
    - Supervise timelines, deadlines of all productions: pre-prodution, contents as well as post production.
    • Search, create and making full plan for new format running or in charge of dealing copyrights.
    • Handle the projects with full procedures from paper works (production bibles) to its development.
    • Manage staffs and fresh their skills and visions of media works.
    • Manage and arrange studio equipments.
    • Do other duties related to Fstudio jobs.

  • Project & Programming Manager

    BHD Co., Ltd
    November 2001 - November 2006 (5 years 1 month)

    EVENTS :
    • Organizing many big Advertising campaigns (for FMCG products, such as : Dilmah, Tiger beer, Omo, Pond’s, P/S…): producing TVC, documentary, in & outdoor event, TV series…
    • Performing outside activities and cutural events, such as : Youth singer contest, exhibition of children books, MTV Card launching party ….
    • Managing & balancing the cost of project to maintain its safe & cost effective.
    • Dealing with sponsors who participate in the shows and/or events.
    • Combining targets & activities for best visual of products.
    TV SHOWS:
    • Producing TV shows (namely: Little Monsters, The price is right, Staying at home on Sunday, Music gameshow, Green dreams, Who is who?, Catch phrase, MTV, Name that tunes, Pyramid, Art works, NGUOI DUONG THOI talkshow….)
    • Making full plan for new format running.
    • Handling the projects with full procedures from paper works (production bibles) to its development.
    • Supervising the shooting time and on-stage happenings.
    • Co-operating with the whole team as team-leader then create good work for the show and/or program.
    • Keeping contact & open relationship to potential clients.
    • Reporting directly to General Director for each individual project goals.
    OTHERS :
    • Performing as Film Director Asst. when doing outside events or filming (for TVC or documentary).

Education

  • De La Salle University (Philippines)

  • Hanoi University of Foreign Studies and Foreign Trade University (Vietnam)

Additional Information

  • Websites:
  • Groups and Associations:
    Freelancer/ volunteer of NGOs (Hands of Hope – USA, WWF, Red Cross, UNICEF)
  • Honors and Awards:

Personal Information

  • Hobbies and Interests:
    Travel & reading

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