Public Profile
Hanh Luu
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Current:PR Manager at BizTequila Vietnam
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Past:
- Marketing & PR Manager at DIC - Intraco/ DIC Group
- Interpreter & Translator at Interpreter & Translation
- Account Executive at T&A Ogilvy
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Education:
- United Kingdom, United Kingdom
- Vietnam, Vietnam
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Connection:69 connection(s)
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Job Function:
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Industries:Advertising/PR, TV/Media/Publishing, Health/Medical Care
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Specialities:Corporate communications, crisis management, integrated marketing, media relations
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Job Level:Manager
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PR Manager
BizTequila Vietnam
May 2013 - Present (12 years 3 months)• Develop and manage execution of variety of brand and corporate communications campaigns.
• Involve in concept and strategy development of numbers of integrated campaigns for multinational corporations of different industries (Healthcare, Pharmaceutical, FMCG, Consumer Lifestyle, IT)
• Responsible for retainer client in corporate communication counseling, crisis management, media and other stakeholders engagement
• Strategic planning and supervise execution for Issue/ Crisis Management
• Client:
- Brand (Philips, Abbott, Nivea, ANZ, Mobifone, Subway);
- Corporate Communications (Abbott, Philips, Roche, Subway)
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Marketing & PR Manager
DIC - Intraco/ DIC Group Civil/Construction/Materials
March 2011 - January 2013 (1 year 10 months)• B2B sale
• Manage the official website
• Develop the corporate brand and products images
• Compile design company's press release & sale kits: brochures, profile, fact sheets, leaflet, ...
• Conduct and execute corporate branding campaigns
• Responsible for CSR activities
• Co-ordinate with sale team under projects: Exhibitions, product activation...
• Co-ordinate with administration team to organize external and internal events: Opening ceremony, General Shareholder Assembly meeting, Year - end review party...
• Contact with medias and responsible for storytelling advertorials.
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Interpreter & Translator
Interpreter & Translation Admin/Clerical/Translator
June 2009 - September 2010 (1 year 3 months) -
Account Executive
T&A Ogilvy Advertising/PR
June 2006 - August 2007 (1 year 2 months)• Manage multinational client portfolios;
• Assist group account manager in execution of communications campaigns
• Supervise media monitoring activities to keep record of daily news regarding government policies, competitors...;
• Recommend strategic communication plan whenever new product, new serviced launched to promote client’s brand;
• Conduct business intelligent report;
• Organizing medias activities: press conference, media briefing, product activation
• Support client’s marketing department upon requests
• Client: S-Fone, SCG, Ford Vietnam.
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United Kingdom (United Kingdom)
MBA , marketing
2008 - 2010Activities and Societies:Cancer research UK, Barnados Charity Org -
Vietnam (Vietnam)
Bachelors , Business Administration
2001 - 2005
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