Public Profile

Management of Account Servicing Teams of Brand Ambassadors Corp, a manpower promotions agency servicing various marketing clients for their on ground marketing activities. Oversaw15 regular personnel assigned to different clients. Solely crafted winning presentation decks for retainer and newbiz clients. Has significantly increased productivity rate by 50% from various systems modification suggestions, newbiz realized at 30%, and total agency revenue by 30%.

Management of New Business and Account Servicing Team of Bend Studio, a content creation agency in Dubai, specializing in producing state of the art websites, photography, video & animation, targeting Dubai’s Tier 3 SME’s organizations and companies, particularly those who have minimal marketing budget. Systemized content creation process & facilities. Aided in setting up skills set needed for synergized delivery of finished product. Organized updated working blackbook containing client and partners useful for new business acquisition and competitive pricing for clients.

Drove shopper and digital marketing knowledge to serve Puregold Price Club become the leading supermarket chain in the Philippines. Worked under Fineco Management Corporation, only accredited agency of Puregold Price Club Chain in the Philippines Provided shopper marketing counsel and suggestions for all in-store activities and promotions to maximize all in-store spaces into significant profit generating tools which brands can use and exploit. Engaged client and targets with 40% rate of idea recommendations applied and implemented.
Conceptualized, strategized & implemented traditional & digital marketing communication for Traveling Museum PH --- a mobile movement that aims to bring global archeological finds to Philippine Universities. With zero marketing budget, the project enjoyed free Public Relations in international and local digital sphere, corporate sponsorship, and significant organic following in social media.

Developed and maintained leadership of multiple tobacco accounts in the region covered while in Geometry Global, the regional Agency-on-Record of British American Tobacco in the SEA region. Coordinated regionally and globally for brand related exercises and clearances in London, Sydney, New York, and in Hongkong. Attended and applied learnings in tobacco consumption packaging training webinars and seminars to brands assigned. Managed independent launch of each product with government compliance and black market sensitivities.

Directed overall business operations of 35 staff from client service, logistics, creatives, & project management teams with minimal supervision from Managing Director of Scarlet Communications Vietnam – a PR & Events Marketing Agency. Tasked to create, lead and present winning pitch presentations and impose guidance and assistance to the professional health, agency standards and decorum of the account management team that will impact its clients and its profit.

Projects Managed: JTI Blue Circle Parties, Pepsi Suntory Tea + Launch, IBM B2B Seminar & Launches, Renault Vietnam Motor Show Participation, Oppo N1 Launch Event

Created and implemented singlehandedly approved annual communications plans for Strategic Planning Team of Dentsu Alpha Vietnam, a global communication agency with big local and multinational brands, at its client roster. As head of Strategic Planning Team, has established revenue leadership for these milestone projects:

ABOTT Grow Campaign – Plus 200% agency revenue
TH MILK – Contributed to 70% of total agency revenue

Oversaw a business unit of the agency that yielded above 90% of targets or 12M$ revenue in one year through my personal network with global clients. Venus Communications in Vietnam is already a trusted and household name in Vietnam Marketing Landscape. Through Saatchi Vietnam, the agency has already been managing big names in the industry. Started my stint as a Process Optimization Developer until the need to service P&G was required. Was asked to join and lead the pitch to GS E&C Activation Business and won the account for the entire business team.

- Accounts Managed: IBM Corporate, Bosch, SK Telecoms, Schaeffler, Richs Foods, Sanofi-Aventis, San Miguel Corporation, San Miguel Corporation, British Petroleum (BP), Singtel, Vinagame, Guinness Beer (Diageo), Saigon Vodka, Abbott Ensure

Regained client’s trust and confidence plus sustained agency growth with Motorola Motobus Activation that comprises 30% of agency revenues in Ogilvy Action – a global behavioral transformation activation agency. Supervising a team of young project managers that handled activation programs for HSBC, Western Union, BAT, Pond’s, Fonterra Cheese, Coca Cola Bottlers, and Goodyear, the agency delivered excellent performance under my mentorship and support.