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Rosie Vu's picture

Rosie Vu

Campaign Onsite Merchandiser at Lazada Vietnam
Ho Chi Minh (Vietnam) - 207 connections

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Overview

  • Current:
    Campaign Onsite Merchandiser at Lazada Vietnam
  • Past:
    • Standard Marketplace Merchandiser at Lazada Vietnam
    • Mobile & App Merchandiser at Lamido Vietnam - Lazada Group
    • Content Team Leader at Lamido Vietnam - Lazada Group
  • Education:
    • HUFLIT, Vietnam
  • Connection:
    207 connection(s)

Summary

A PR pioneer

  • Job Function:
  • Industries:
    Advertising/PR
  • Job Level:
    Team Leader/Supervisor

Experience

  • Campaign Onsite Merchandiser

    Lazada Vietnam
    October 2015 - Present (5 years 3 months)

    - Manage and develop onsite merchandising strategy, boosting, and search experiences in a way that it stimulates interest and entices customers to make a purchase
    - Monitor and optimize onsite CTR to support sales optimization efforts and increase visitor engagement
    - Manage a calendar of promotions and placements on website homepage, ensure that all are live consistently across platform
    - Identify and drive implementation of UI best practices to ensure all campaign pages are strategically merchandised across the site
    - Plan ahead and coordinate across departments to launch successful regional mega campaigns with innovative and exciting mechanics such as Online Revolution, Tet Campaign, etc. as well as many local campaigns
    - Continuously tracking performance to ensure the effectiveness of e-marketing channel push; and to deliver sale target as well as MKT KPIs

  • Standard Marketplace Merchandiser

    Lazada Vietnam
    April 2015 - September 2015 (5 months)

    - Create relevant campaigns to engage customers based on performance and market trends
    - Forecast, monitor and analyze past performance of campaigns and MKT push to optimize performance and deliver sale KPIs
    - Experiment with initiatives to provide insightful reports and guideline for SMP team to monitor performance

  • Mobile & App Merchandiser

    Lamido Vietnam - Lazada Group
    December 2014 - March 2015 (3 months)

    - Coordinate closely with regional and local team on mobile marketing channels for various campaigns to drive sales and increase App downloads
    - Ongoing optimization efforts to meet campaign efficiency/ROI and reach goals, track and report daily Mobile and App performance
    - Collaborate and execute methodical tests with design team to produce high-quality, high-performing creative assets by time
    - Manage Lamido account on Zalo page
    - Maintain an average of 10% CR on App, best performer among SEA ventures

  • Content Team Leader

    Lamido Vietnam - Lazada Group
    October 2013 - December 2014 (1 year 2 months)

    - Set up, build tools and processes to optimize internal work-flow and human resources allocation of Content Team
    - Monitor performance and produce KPIs
    - Ensure quality and accuracy of content on the website
    - Oversee the uploading and maintenance of product information online
    - Work closely with Product/Developer to improve the UI

Education

  • HUFLIT (Vietnam)

    Bachelors , PR
    2009 - 2013

    Member - Guitar Gà Club

    Activities and Societies:
    Organizer - IT Day - 9/2009
    Dance crew member - Final round of "Around Southeast Asia" Contest
    2 days and 1 night Camping for 1000 years of Thang Long – Hanoi (1000 students including) - 9/2010
    Volunteer - Uoc mo xanh Company - 8/2011
    Walking campaign to raise fund for orange-agent victims
    Drawing the longest picture for the poor and unlucky children (50m, Guinness record) 10/2011
    Xe sạch cho bạn, ước mơ cho em - 6/2012

Training/Certificate

  • Certified MBTI by TGM Corp.

  • Tôi Tài Giỏi

Additional Information

  • Websites:
  • Groups and Associations:
  • Honors and Awards:

Personal Information

  • Hobbies and Interests:
    traveling, interacting with people around the world, discovering new things...

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