Current:Marketing Manager at Signature Concept
- Product Marketing at Asiasoft Vietnam
- Modern Trade Executive at PepsiCo Vietnam
- NL University, Vietnam
Being a Marketing Manager, with more than five-year experience, I believe that my skills and hard-working attitude will make a valuable contribution into developing of your company.
Work in professional working environment where I can contribute my ability for the company’s development.
Seeking a responsible job with an opportunity for professional challenges.
Industries:Internet/Online Media, Food/Beverage/Dairy
Specialities:Increasing sales and ultimately profit margins by 30% over a 3 months time period
Signature ConceptJune 2013 - Present (7 years 5 months)
o Oversee and implement all promotions and brand activities and strategies to establish and maintain presence of brand in the marketplace. Increase store sales through deliberate efforts strategically implemented in research, strategy, financial planning, and relationship management
o Create, develop and implement Durio brand awareness and campaign, increasing sales and ultimately profit margins by 30% over a 3 months time period
o Spearhead development of media initiatives and advertising, creating budgets and overall marketing plans. Pitch presentations to CEO and oversee project from beginning to end
o Conduct comprehensive competitive analysis, recommending adjustments to company initiatives in response to market trends ensuring company continued to maintain competitive edge
o Develop packaging and merchandising displays and promotional plans to support new and existing products.
Asiasoft VietnamNovember 2011 - April 2014 (2 years 5 months)
o Manage strategic marketing initiatives, activities and channels and report directly to CEO
o Create marketing plans and campaigns for company products
o Work with third party - agencies to execute integrated marketing programs for strategic media, social networks
o Oversee content creation for websites and social networks
o Coordinate with Operation teams to qualify marketing leads and segment campaigns based on demographics
o Develop concept, write proposal, plan budget for event, activation offline.
Modern Trade Executive
PepsiCo VietnamFebruary 2010 - October 2011 (1 year 8 months)
o Consult and inquiries for customers on the company's services
o Control products at super market including merchandise
o Support customers in order to reach sales target
o Manage, support and have responsible about sale volume at super market
o Provide management with the overview of the event
o Develop creative and low cost designs
o Develop roaming activity to attract more prospects.