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Khai Le

Assistant brand manager - Cup Noodles brand at Nissin Foods
Ho Chi Minh (Vietnam) - 2 connections

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Overview

  • Current:
    Assistant Brand Manager at Nissin Foods Viet Nam LTD.,
  • Past:
    • Digital Data Analyst at Aleph Labs
    • Account Executive at MullenLowe Vietnam
    • Digital Marketing intern at Tiki Corporation (Tiki.vn)
    • Marcomm Intern at CapitaLand (Vietnam) Holdings Pte. Ltd.
    • KAM intern at Lazada Vietnam
  • Education:
    • Van Lang Uiversity, Vietnam
  • Connection:
    2 connection(s)

Summary

I'm a brand lover with 3 years’ experience in both client and agency sides. Digital, brand management, media planning and data analyst are my strengths. I like FMCG, F&B, hospitality, and retail.

  • Job Function:
    Market Research, Marketing, Production/Process/R&D
  • Industries:
    Advertising/PR, Internet/Online Media, Food/Beverage/Dairy
  • Job Level:
    Experienced (Non-manager)

Experience

  • Assistant Brand Manager

    Nissin Foods Viet Nam LTD.,
    August 2017 - Present (3 years 10 months)

    - Manage and enhance Cup Noodles activities in term of brand management and product development.
    - Assist Marketing Manager in developing the annual marketing plan based on analysis of market, trade, consumer need, and brand capabilities.
    - Work closely with agencies (Advertising, Digital, Packaging) to ensure brand image performance by briefing to the agency, evaluate creative work, manage consistent quality, judge media plan.
    - Evaluate campaign and brand performance via retail audit, brand health check, digital tracking tools and market visit. Recommend & execute appropriate changes in brand plan to achieve optimal results.
    - Coordinate with Trade, Sale and Purchasing departments to ensure consistency throughout the entire project.
    - Assist Marketing Manager in developing new product by working with RHQ, R&D, and implement product research (concept and product test).
    - Monitor budget to keep all marketing expenditures within the planned budget, optimize spending for better efficiency.
    - Support other brands in term of digital, media spending and communication idea. Adapt global content for Vietnam market.

  • Digital Data Analyst

    Aleph Labs
    October 2016 - August 2017 (10 months)

    A. Report and analysis
    - Develop custom marketing dashboard concepts for client reporting via PowerPoint, Excel or Google sheet.
    - Report on key metrics, analyze and interpret trends, provide actionable insights based on available analytics data. Evaluate campaign performance and channels effectiveness, monitor campaign KPIs and provide suggestion to optimize and meet campaign objective.
    - Analyse online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution.
    - Delivery regular reporting, analysis documentation to clients and present the report. Track competitor's digital activity, method of measurement & performance optimisation to share with client and apply on campaign.
    - Research on market, user behavior, competitor and other factors to find the key finding/insight to planning.
    B. Email and CRM (Salesforce)
    - Set up email: preparing list of data, setting up, system testing, A/B testing and sending email.
    - Report email sending result, analyze and find the user insight to optimize email.
    - Processing raw recruited data (download, edit, decrypt and send) from FB Lead Ads, website to CRM management team. Monitor and report volume of recruitment lead.
    - Key Clients: Mead Johnson, Milkiss (Orion vina), Daikin, Nitipon...

  • Account Executive

    MullenLowe Vietnam
    April 2016 - September 2016 (5 months)

    - Maintained and built the relationship with client through achieving and satisfying client's expectation.
    - Created and coordinated with the supplier to execute the digital plan for the brand (website development, the content calendar for Facebook, post creation, community management, media spending).
    - Assisted account team gathering materials and preparing strategy deck/proposal to pitch.
    - Developed briefs and worked with agency colleagues to meet client requirements and timeline.
    - Prepared paperwork: contract, cost estimate and liquidation.
    - Key Clients: Hanoimilk, LG Vina cosmetic, HimLam group...

  • Digital Marketing intern

    Tiki Corporation (Tiki.vn)
    December 2015 - February 2016 (2 months)

    - Learn using Mailchimp and other digital marketing tools like: Google Analytics, Google Adwords, Facebook...
    - Create daily newsletter email, track and report email performance.
    - Analyze sending result to find consumer behavior, do A/B testing and optimize sending process.
    - Coordinate with merchandiser to know the best selling product and collect campaign banner.
    - Support other marketing's activities.

  • Marcomm Intern

    CapitaLand (Vietnam) Holdings Pte. Ltd. Finance/Investment
    July 2015 - October 2015 (3 months)

    - Support Krista team organizing sales event in gallery house
    - Organize official launching event for The Krista project at Gem center in August 2015
    - Execute media plan for The Krista ( coordinate with Climax, batdongsan.com.vn )
    http://the-krista.com.vn/

  • KAM intern

    Lazada Vietnam
    May 2015 - July 2015 (2 months)

    - Support product and content creation
    - Process to increase assortment live
    - Plan and maintain constant stock availability

Education

  • Van Lang Uiversity (Vietnam)

    Bachelors , marketing
    2011 - 2015

Personal Information

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