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Ngan Ly

Operation Manager at MOMENT OF TRUTH MEDIA CO., LTD
Ho Chi Minh (Vietnam) - 7 connections

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  • Current:
    Operation Manager at MOMENT OF TRUTH MEDIA CO., LTD
  • Past:
    • Trade Marketing Teamleader at NAHI JOINT STOCK COMPANY
    • Senior Digital Marketing Executive at CAREERBUILDER JOINT STOCK COMPANY
    • Marketing Executive at VON JSC & DIA DIEM JSC (Product: Social Network YUME.VN)
    • Sales Executive cum Trade Marketing at FUTURELINK JSC – the member of Nam Minh Long Group
  • Education:
    • BMG International Education, Vietnam
    • Hoa Sen University, Vietnam
  • Connection:
    7 connection(s)


• Seek for a proper job which fits the expertise, with challenges to learn and be better in self-development.
• Seek for professional working environment, fair competition and the opportunity for further advancement in career.
• Become manager at the age of 32.
• Contribute to the development of the company.

• Trade Marketing: > 2 years
• Digital Marketing: > 1 year
• Branding: > 4 years
• Sales: > 3 years


* Management:
• Effectively manage projects. Capable of managing different projects at the same time.
• Closely coordinate with different departments to deliver scope of work.
• Assign tasks to staffs based on each individual’s strengths to achieve the best results.

* Problem solving:
• Understand thoroughly issues and customers’ behaviors/partners to quickly and effectively offer feasible solutions.

➢ Achievements:
• Calmed and moderated lots of picky customers during sales process at different companies, brought satisfaction to customers and obtained customer’s loyalty.
• Resolved cases to convince partner agents to stock goods which has not met agents’ requirements (such as lacking of guarantee ticket, lacking of authorized certificates, etc.)

* Strong confidential:
• Keep secret of confidential information about company’s projects as well as about company, customers against competitors, and who isn’t related.

* Analyze:
• Analyze the overall of any issues, and make detail plans carefully before any implement in order to minimize the risks.

* Negotiation:
• Skills in negociating with customers, partners.
• Good skills in negotiating price with suppliers.

* Digital Marketing:
• Plan and supervise tasks of digital marketing.
• Establish and manage advertising channels such as Facebook, Google Display Network.
• Well comprehend email marketing. Successful in increasing the rate of click and open emails up to 5 times (compared to the original rate).
• Knowledgeable in Social Marketing.

  • Job Function:
    Marketing, Trade Marketing, Sales
  • Industries:
  • Specialities:
  • Job Level:


  • Operation Manager

    June 2015 - Present (6 years 6 months)

    • Manage Sale & Marketing Department.
    • Set up & execute strategies to company, department, customers.
    • Negotia about price, plans, service, deadline to customers in order to get agreement of all sides.
    • Manage with key accounts.
    • Planed and follow up key accounts’ digital plans.
    • Be representative of customers to make customer’s events such as Alternatal Class,… of Hoan My Sai Gon Hospital.
    • Give staffs orientation to make digital plans for customers.
    • Report outcomings, work’s results to CEO.
    • Take care and resolve customers’ issues.

    ** Results:
    • Successfully persuated customers’ BOD to use digital marketing.
    • Successfully negotiated and made close relationship with key accounts such as JigSaw, Hoan My Sai Gon Hospital.
    • Successfully achieved given KPIs.
    • Succeed in Alternatal Class much more than expected.
    • Be thankful and sastified by BOD, doctors, mother-to-bes in the programs of Hoan My Sai Gon Hospital.
    • Be trusted by valuable customers in effective digital marketing and reaching digital marketing KPIs.
    • Cooporated with partner to transmit event “Celebrity Becomes Branding Ambassador”.
    • Achieved sale’s targets.

  • Trade Marketing Teamleader

    May 2014 - January 2015 (8 months)

    • Research and analyze the market of tablet for children.

    • Plan and execute the annual Trade Marketing Plan.

    • Report the implementation results of the Trade Marketing Plan; along with analyzing data to give out suitable adjustments for upcoming Trade Marketing Plans.

    ** Plan and execute tasks to promote Branding:

    • Develop Branding programs to co-operate with strategic partners and implement activities in children playgrounds such as tiNiWorld, Kiz Citi, KFC.

    • Find partners with same target customers to co-operate in launching Branding events to better operating costs.

    • Co-operate with Sales department in Roadshow model to execute events to promote sales.

    • Plan and execute events (Series of “Hoc Lam Cha Me” conference, “Kid Supermodel” Contest, etc.) or participate in events (“Co Tich Dem Trang”, “Ao Trang Den Truong”, school-year first teacher-parents meetings in primary/secondary schools, etc.) to promote sales for Sales department in Roadshow model.

    • Participate in appropriate events to promote Branding and popularize company’s name.

    ** Plan and execute tasks related to Promotion, such as:

    • Develop promotion programs for agents to support Sales Department in supplying goods.

    • Co-operate with Sales Department in operating promotion programs, introduce products to customers in supporting partnered agents as well as increasing the Brand awareness to customers.

    • Execute short-term promotion programs to introduce new products, release stocks, etc.

    ** Plan and execute tasks related to Display, such as:

    • Classify sales channels/stores and establish suitable standards to each type of sales model/store in different sizes (large, medium, small).

    • Execute Display and co-operate with Sales Department in supervising the process following the established standards.

    • Co-operate with Design Department in establishing suitable POSMs for products, brands, sales channels (Co-ordinators, Roadshow, Distributors, Showrooms), promotion programs, sales programs in supermarkets, etc.

    • Plan, execute and supervise the operation of the product displaying areas at partners’ playgrounds, such as tiNiWorld, KFC, Kiz Citi, etc.

    • Manage different on-going project process and the tracking of deadlines.

    ** Results:

    • Achieved KPIs in attended guests, media; attracting the attention of lots of children participating in conferences/events, such as “Learn to be Parents” conference executed in primary schools, or “Night Fairytales” event during Mid-Autumn Festival (in co-operation with Youth Studio).

    • Brought NAHI Kids to remote areas and received attention from Dak Nong’s local authority, newspapers and media for “Ao trang den truong” campaign (organized in co-operation with Oncology Hospital).

    • Executed and supervised co-operated Branding projects through tablet experiencing areas in children playgrounds such as tiNiWorld and KFC.

    • Successfully designed areas for product display/experience in events, made them be most visited booths by parents and children. Achieved high performance in sales.

    • Accomplished in establishing the POSM Displaying Standards.

  • Senior Digital Marketing Executive

    February 2013 - April 2014 (1 year 2 months)

    • Be responsible for content, deployment, adjudgement, and report tasks of digital marketing: email marketing, display ads, Facebook ads to customers or company ‘s projects.

    • Plan, implement and manage assigned projects as CV Hay, Co Ngay Co Hoi! to ensure the objectives and proposed schedule.

    • Train interships.

    ** Results:

    • Achieve 5 times the number of “open rate and click rate” compare to the first one.

    • Achieve KPIs assigned.

    • Good manage assigned tasks.

  • Marketing Executive

    VON JSC & DIA DIEM JSC (Product: Social Network YUME.VN)
    April 2011 - January 2013 (1 year 9 months)

    · In charge of several projects of the marketing department for branding such as:

    + Manage fanpage, hold the event Social Yume Time (event for bloggers of Social sector meeting to increase the quantity and quality of entries for this category).

    + Be Project leader in cooperating cooperation programs as Dancing With The Star 2011, 2012, Vietnam Idol 2012.

    · Make plans, broadcast for the programs and make team’s projects.

  • Sales Executive cum Trade Marketing

    FUTURELINK JSC – the member of Nam Minh Long Group
    July 2010 - February 2011 (7 months)

    • Establish customer network through IT/traditional/wholesale channels.

    • Plan and develop sales/promotion programs for partner agents to achieve assigned sales targets.

    • Develop display programs at partnered agents.

    • Execute promotion programs for customers to support partner agents.

    • Co-operate with Marketing Department in introducing new products at partner agents.

    • Prepare and execute sales programs in fairs to remind customers about the products.

    • Take care and resolve probable issues from customers.

    ** Results:

    • Accomplished targeted sales.

    • Successfully negotiated and established good relationship with customers, especially big customers such as Phong Vu, Thanh Nhan, Nova, etc.

    • Successfully executed programs in Spring Fair 2010 with only 3-day preparation.

    • Well comprehended products after 2 weeks of studying only. Obtained trust from company’s seniors and got entrusted with the task of training for colleagues and customers about products, target customers for each brand/product.


  • BMG International Education (Vietnam)

    College , MARKETING
    2011 - 2012
  • Hoa Sen University (Vietnam)

    2005 - 2008

Personal Information

  • Hobbies and Interests:
    Travelling, reading book.

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