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Hoang Kim Duong
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    Current:Marketing Manager at Office for International Study Programs – HCMC University of Technology
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    Past:- Marketing Administrator at Advance Vision Technology Pty
- General Manager at Marketing Solutions and Services JSC
- Sale & Marketing Executive at Xuan Quang Oriental Pharmaceutical Ltd
- Account & Event Executive at Viet Sun Media Jsc,..
 
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    Education:- University of Applied Sciences and Arts Northwestern Switzerland, Switzerland
- Hue University - College of Economics, Vietnam
 
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    Connection:35 connection(s)
            •	6 years in Marketing: Marketing planning, Marketing strategy, Marketing Consulting, Content Marketing, Digital Marketing, PR, and Event Organizing.
•	2 years in market research projects: research designing, team leading, final reporting to clients.
•	B2B account management and business development
•	Coordinating, managing, and implementing many market research and marketing consulting projects in different fields.
•	Training/teaching (marketing and soft skill in university) 
•	Training and developing capability/ability of staff/ recruiting new staff
•	Building internal communication channels: offline – Internal magazine; Online: Face, Linkedin
•	Team & individual working, managing, interpersonal skill, time management, and result oriented
•	Advanced computing skills (MS word, excel, power point, internet, social network)
•	Proficiency of English (IELTS 6.0 equivalent)
•	Good academic background (MBA degree, 2013).
        
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    Job Function:Marketing, Trade Marketing, Management
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    Industries:Advertising/PR, Internet/Online Media
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    Specialities:- Marketing strategy
 - Marketing Plan
 - Content marketing
 - Digital Marketing
 - Social Marketing
 - Management
 - Presentation
 - Negotiation
 - Leadership
 - Project Management
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    Job Level:Manager
-         Marketing ManagerOffice for International Study Programs – HCMC University of TechnologyJune 2010 - Present (15 years 8 months)Responsibilities: 
 - Building and implementing marketing plan to recruit bachelor and MBA students for intake 2010, 2011, 2012, 2013, 2015, 2016, 2017, 2018
 - Recruitment tours to more than 40 high schools/year, presentation to 200 – 900 participants/school.
 - Direct & telephone consultant for student recruitment more than 600 students/years for International Study Programs in HCMUT
 - Organized 60 events for bachelor twining programs, and 20 information sessions for MBA program.
 - Member of Board organizer Consulting Management Forum event in 2012 with 800 participants; 2013 with 400 participants, who are the owner, director, manager, consultant and leader of government.
 - Building ISO 9001 – 2008 process and regulations for marketing department to supporting OISP got ISO 9001 – 2008 certification in 2012.
 - Project leader and editor of “Ống Kính OISP” internal magazine for bachelor programs with 18 vol and “Nghề Tư Vấn” internal magazine for MBA program with 2 vol in 2011, 2012. Reference link: Ống kính OISP: http://issuu.com/chynchyn/docs/ban_tin_5; Nghề tư vấn: http://issuu.com/hunhvit/docs/bantinnghetuvan1
 - Project member of digital and content Marketing project: The project is aiming at creating and developing digital content to promoting OISP, HCMUT brand to its target audiences through social network such as facebook, flick, youtube. The initial outcomes:
 - 2 fanpage https://www.facebook.com/bkquocte (more than 200k fans) and https://www.facebook.com/EMBA.MCI (36K fans )
 - 2 Youtube accounts https://www.youtube.com/user/bkoisp and https://www.youtube.com/channel/UCO8_DrwDrwVwuRUSTlA42Yw.
 
 Training and teaching:
 • Tutoring international marketing, B2B marketing, Principle of marketing, soft skill modules for BA/MBA class.
 
 Other projects:
 In 2016, 2017: Project director, “Vietnam Student Ambassador for StudyAdelaide”, Recruit Ambassadors for Study Adelaide at VietNam.
 In 2016: Project leader: project “Examining Consumer behavior in HCMC, Vietnam 2016” Market research of 4 FMCG industries with 4800 consumers, 200 distributors, 200 enterprises
 • Research design
 • Field work and report production
 In 2013: Team member: project “Factors effecting on the accessibility of low-income people to the bus system in Ho Chi Minh City” – Hiroshima University
 In 2012: Project Manager: Project “Building business model and marketing strategy for Thanh Binh shopping mall and residence at Binh Phuoc”
 • Project planning
 • Project management: Invite related partners, report production & presentation
 In 2011 – 2012: Team member: project “Examining Consumer behavior in HCMC, Vietnam 2012” Market research of 4 FMCG industries with 4800 consumers, 200 distributors
 • Research design
 • Field work and report production
 In 2011: Team member project “Building and developing Tuoi Tre Viet English School”
 • Support to set up school
 • Implement marketing activities to recruit student.
 
-         Marketing AdministratorAdvance Vision Technology PtyOctober 2014 - April 2015 (6 months)- Implimenting co-marketing with big vendors (Microsoft, HP, Lenovo, Cisco, Apple,…) 
 - Implementing Marketing Campaigns for AVTech services at three countries Australia, China and Viet Nam:
 o Email marketing
 o Telemarketing
 o SEO/SEM/Google Adwords
 - Prepare Marketing Materials for Print, Digital, and Web versions for AVTech
 - Vendor and partnership management:
 o Negotiating partnership agreements with suppliers and vendors.
 o Understanding partnership requirements
 o Tracking and maintaining certification requirements
 o Development and review of vendor strategy
 o Development and execution of certification/training plans
 
-         General ManagerMarketing Solutions and Services JSCSeptember 2013 - September 2014 (1 year)Responsibilities: 
 - Building new products offer to clients: Content marketing, Digital marketing
 - Scheduling and presenting MSS products to clients
 - Management and Operation Company to get the target of board management.
 - Managing and implementing 10 projects from market research to marketing.
 - Maintenance company through finding new projects and don’t affect to the investment of board of management.
 
 Typical projects
 - Consulting Marketing strategy for EVI English School.
 - Building marketing plan and brand material for new products of Hưng Phát Ceramics
 - Organize 3 events with 200 guests/event for EMBA – MCI program
 - Build content marketing for EMBA-MCI and OISP
 - Market research evaluate satisfaction of lecturer; student; alumni about programs, facilities, and services of OISP.
 - Market research demand of worker at industrial park with cosmetic products
 - Market research the preparation’s level of Viet Nam Company to ASEAN Economic community.
 
 Training and teaching:
 • Teaching at Pre - University – HCMC University of Technology (HCMUT): Soft skill Subjects for 1st year students of International Programs (14 weeks/semester).
 • Training for staff about marketing and MSS product.
 
-         Sale & Marketing ExecutiveXuan Quang Oriental Pharmaceutical LtdDecember 2009 - June 2010 (6 months)Responsibilities: 
 - Building marketing plan and preparation package for new product “Giai Doc Gan capsule”.
 - Building promotion programs in Tet holiday.
 - Visiting all client from Ca Mau province to Hue City to understanding market and client to implement marketing program of company.
 
-         Account & Event ExecutiveViet Sun Media Jsc,..September 2009 - November 2009 (2 months)Responsibilities: 
 - Invite entrepreneurs attend “Doanh nhân – Doanh nghiệp Việt Nam vàng” and “Hội nghị tôn vinh doanh nhân Việt Nam 13/10/2009” event.
 - Invite and PR writing for client on enterprises and integration magazine.
 
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    University of Applied Sciences and Arts Northwestern Switzerland (Switzerland)MBA , Management Consulting International2012 - 2013
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    Hue University - College of Economics (Vietnam)Bachelors , Marketing2005 - 2009
-         Internal Quality Auditing ISO 9001:20082012 The course trained to candidate about ISO 9001:2008 standards, and the method to build and audit ISO 9001:2008 system in the company 
-         PR skills2011 The course trained student some skill includes: - How to communicate with reporter? - How to write an article? - How to write a great headline? - How to organize an event? 
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    Groups and Associations:- Sai Gon Entreprenuers Club
 - EMBA - MCI Alumni Club
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    Honors and Awards:One of the best manager in 2011, 2012
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    Hobbies and Interests:- Reading book
 - Traveling
 - Surfing internet
 - Learning new thing
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