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Hoang Kim Duong

Looking for new opportunities in Marketing
Ho Chi Minh (Vietnam) - 35 connections

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Overview

  • Current:
    Marketing Manager at Office for International Study Programs – HCMC University of Technology
  • Past:
    • Marketing Administrator at Advance Vision Technology Pty
    • General Manager at Marketing Solutions and Services JSC
    • Sale & Marketing Executive at Xuan Quang Oriental Pharmaceutical Ltd
    • Account & Event Executive at Viet Sun Media Jsc,..
  • Education:
    • University of Applied Sciences and Arts Northwestern Switzerland, Switzerland
    • Hue University - College of Economics, Vietnam
  • Connection:
    35 connection(s)

Summary

• 6 years in Marketing: Marketing planning, Marketing strategy, Marketing Consulting, Content Marketing, Digital Marketing, PR, and Event Organizing.
• 2 years in market research projects: research designing, team leading, final reporting to clients.
• B2B account management and business development
• Coordinating, managing, and implementing many market research and marketing consulting projects in different fields.
• Training/teaching (marketing and soft skill in university)
• Training and developing capability/ability of staff/ recruiting new staff
• Building internal communication channels: offline – Internal magazine; Online: Face, Linkedin
• Team & individual working, managing, interpersonal skill, time management, and result oriented
• Advanced computing skills (MS word, excel, power point, internet, social network)
• Proficiency of English (IELTS 6.0 equivalent)
• Good academic background (MBA degree, 2013).

  • Job Function:
    Marketing, Trade Marketing, Management
  • Industries:
    Advertising/PR, Internet/Online Media
  • Specialities:
    - Marketing strategy
    - Marketing Plan
    - Content marketing
    - Digital Marketing
    - Social Marketing
    - Management
    - Presentation
    - Negotiation
    - Leadership
    - Project Management
  • Job Level:
    Manager

Experience

  • Marketing Manager

    Office for International Study Programs – HCMC University of Technology
    June 2010 - Present (12 years 6 months)

    Responsibilities:
    - Building and implementing marketing plan to recruit bachelor and MBA students for intake 2010, 2011, 2012, 2013, 2015, 2016, 2017, 2018
    - Recruitment tours to more than 40 high schools/year, presentation to 200 – 900 participants/school.
    - Direct & telephone consultant for student recruitment more than 600 students/years for International Study Programs in HCMUT
    - Organized 60 events for bachelor twining programs, and 20 information sessions for MBA program.
    - Member of Board organizer Consulting Management Forum event in 2012 with 800 participants; 2013 with 400 participants, who are the owner, director, manager, consultant and leader of government.
    - Building ISO 9001 – 2008 process and regulations for marketing department to supporting OISP got ISO 9001 – 2008 certification in 2012.
    - Project leader and editor of “Ống Kính OISP” internal magazine for bachelor programs with 18 vol and “Nghề Tư Vấn” internal magazine for MBA program with 2 vol in 2011, 2012. Reference link: Ống kính OISP: http://issuu.com/chynchyn/docs/ban_tin_5; Nghề tư vấn: http://issuu.com/hunhvit/docs/bantinnghetuvan1
    - Project member of digital and content Marketing project: The project is aiming at creating and developing digital content to promoting OISP, HCMUT brand to its target audiences through social network such as facebook, flick, youtube. The initial outcomes:
    - 2 fanpage https://www.facebook.com/bkquocte (more than 200k fans) and https://www.facebook.com/EMBA.MCI (36K fans )
    - 2 Youtube accounts https://www.youtube.com/user/bkoisp and https://www.youtube.com/channel/UCO8_DrwDrwVwuRUSTlA42Yw.

    Training and teaching:
    • Tutoring international marketing, B2B marketing, Principle of marketing, soft skill modules for BA/MBA class.

    Other projects:
    In 2016, 2017: Project director, “Vietnam Student Ambassador for StudyAdelaide”, Recruit Ambassadors for Study Adelaide at VietNam.
    In 2016: Project leader: project “Examining Consumer behavior in HCMC, Vietnam 2016” Market research of 4 FMCG industries with 4800 consumers, 200 distributors, 200 enterprises
    • Research design
    • Field work and report production
    In 2013: Team member: project “Factors effecting on the accessibility of low-income people to the bus system in Ho Chi Minh City” – Hiroshima University
    In 2012: Project Manager: Project “Building business model and marketing strategy for Thanh Binh shopping mall and residence at Binh Phuoc”
    • Project planning
    • Project management: Invite related partners, report production & presentation
    In 2011 – 2012: Team member: project “Examining Consumer behavior in HCMC, Vietnam 2012” Market research of 4 FMCG industries with 4800 consumers, 200 distributors
    • Research design
    • Field work and report production
    In 2011: Team member project “Building and developing Tuoi Tre Viet English School”
    • Support to set up school
    • Implement marketing activities to recruit student.

  • Marketing Administrator

    Advance Vision Technology Pty
    October 2014 - April 2015 (6 months)

    - Implimenting co-marketing with big vendors (Microsoft, HP, Lenovo, Cisco, Apple,…)
    - Implementing Marketing Campaigns for AVTech services at three countries Australia, China and Viet Nam:
    o Email marketing
    o Telemarketing
    o SEO/SEM/Google Adwords
    - Prepare Marketing Materials for Print, Digital, and Web versions for AVTech
    - Vendor and partnership management:
    o Negotiating partnership agreements with suppliers and vendors.
    o Understanding partnership requirements
    o Tracking and maintaining certification requirements
    o Development and review of vendor strategy
    o Development and execution of certification/training plans

  • General Manager

    Marketing Solutions and Services JSC
    September 2013 - September 2014 (1 year)

    Responsibilities:
    - Building new products offer to clients: Content marketing, Digital marketing
    - Scheduling and presenting MSS products to clients
    - Management and Operation Company to get the target of board management.
    - Managing and implementing 10 projects from market research to marketing.
    - Maintenance company through finding new projects and don’t affect to the investment of board of management.

    Typical projects
    - Consulting Marketing strategy for EVI English School.
    - Building marketing plan and brand material for new products of Hưng Phát Ceramics
    - Organize 3 events with 200 guests/event for EMBA – MCI program
    - Build content marketing for EMBA-MCI and OISP
    - Market research evaluate satisfaction of lecturer; student; alumni about programs, facilities, and services of OISP.
    - Market research demand of worker at industrial park with cosmetic products
    - Market research the preparation’s level of Viet Nam Company to ASEAN Economic community.

    Training and teaching:
    • Teaching at Pre - University – HCMC University of Technology (HCMUT): Soft skill Subjects for 1st year students of International Programs (14 weeks/semester).
    • Training for staff about marketing and MSS product.

  • Sale & Marketing Executive

    Xuan Quang Oriental Pharmaceutical Ltd
    December 2009 - June 2010 (6 months)

    Responsibilities:
    - Building marketing plan and preparation package for new product “Giai Doc Gan capsule”.
    - Building promotion programs in Tet holiday.
    - Visiting all client from Ca Mau province to Hue City to understanding market and client to implement marketing program of company.

  • Account & Event Executive

    Viet Sun Media Jsc,..
    September 2009 - November 2009 (2 months)

    Responsibilities:
    - Invite entrepreneurs attend “Doanh nhân – Doanh nghiệp Việt Nam vàng” and “Hội nghị tôn vinh doanh nhân Việt Nam 13/10/2009” event.
    - Invite and PR writing for client on enterprises and integration magazine.

Education

  • University of Applied Sciences and Arts Northwestern Switzerland (Switzerland)

    MBA , Management Consulting International
    2012 - 2013
  • Hue University - College of Economics (Vietnam)

    Bachelors , Marketing
    2005 - 2009

Training/Certificate

  • Internal Quality Auditing ISO 9001:2008

    2012

    The course trained to candidate about ISO 9001:2008 standards, and the method to build and audit ISO 9001:2008 system in the company

  • PR skills

    2011

    The course trained student some skill includes: - How to communicate with reporter? - How to write an article? - How to write a great headline? - How to organize an event?

Additional Information

  • Groups and Associations:
    - Sai Gon Entreprenuers Club
    - EMBA - MCI Alumni Club
  • Honors and Awards:
    One of the best manager in 2011, 2012

Personal Information

  • Hobbies and Interests:
    - Reading book
    - Traveling
    - Surfing internet
    - Learning new thing

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