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Vinh Long Nguyen Thi

Head of Business Analysis (Unit) at Shinsei Financial Company-Mcredit
Ho Chi Minh (Vietnam) - 83 connections

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  • Current:
    Head of Business Analysis (Unit) at Shinsei Financial Company-Mcredit
  • Past:
    • Senior Sales Productivity Analysis at FE CREDIT Finance Company
    • Business Analysis at Kinh Do Corporation
    • Account Executive at ISC Corp
    • Sales & Marketing Executive at Duoc Pham Lan Khue / Bella Pharma / My Chau
    • Assistant for BUM (Business Unit Manager) at Bristol Myers Squibb / Mead Johnson
  • Education:
    • Vietnam, Vietnam
  • Connection:
    83 connection(s)


With over 10 years experienced in the analysis of Sales, Marketing & Financial in Pharmaceutical, Banking & FMCG industry, and excellent computer skills such as process database, sales and target analyzing, follow up developing and implementing marketing programs, tracking material, problem solving skill....

In addition, I am an enthusiastic, self-motivated, reliable, responsible and hard working person. I am able to work independently in busy environments and also within a team setting. I am outgoing and friendly, and able to listen effectively when solving problems. My Computer skills is very excellent in Excel, Access, Power Point, Word & SQL Server, also having basic knowledge in Photoshop, Corel .... Good at making relationship with customers.

  • Job Function:
    Accounting/Finance, Management, Sales
  • Industries:
    Finance/Investment, Food/Beverage/Dairy, Pharmaceutical/Biotech
  • Specialities:
    – Good deal with publications agency.
    – Excellent interpersonal and organizational skills.
    – Ability to work in fast paced, highly collaborative environment.
    – Advanced proficiency in Microsoft Office (Word/Excel/PowerPoint/Outlook)
    – Google knowledge
    – Typing speed minimum 50+ wpm
    – Excellent communication skills
    – Excellent follow-up skills
  • Job Level:


  • Head of Business Analysis (Unit)

    Shinsei Financial Company-Mcredit
    November 2017 - Present (6 years)

    Manage BA team to prepare data & analysis for Business Channel review
    - Analyze & evaluate the periodic sales reports (daily, weekly, MTD, YTD, …)
    - Tracking the actual performance compare with the planning
    - Monitor the performance of specific products, portfolio
    - Evaluate the effectiveness of the Shops & Dealers
    - Evaluate the effectiveness of Promotional Programs
    - Evaluating KPI of Sales Force (SS-CL-ASM-RSM)
    - Prepare of the Sales target for RSM,ASM,CL,SS,TL and consultants
    - Create report/data dictionary/data models documentations
    - Review/Suggestion & Problem Solving with issue relate to data & data flows
    - Tracking Payment Flow, OVD (By MOB, Bucket B0-B7), NPL
    - Control & Evaluating the effectiveness of the using Budget
    - Get information from the market (competitors strategies, market trend, dealer contribution…) to propose appropriate programs to increase efficiency in sales
    - Calculate budget and tracking the budget
    - Tracking and evaluate result
    - Announce result to sales field
    - Suggest programs to implement, track results and resolve problems that may come up
    - Suggest new sales concept, sales methods, new products
    - Collect competitor’s information about policy, new programs, activities
    - Exploiting, using and communication base on analysis models and analysis results
    - Work with other departments to deploy pilot programs
    - Analyze & evaluate what has been achieved against the original goal and against the indicators
    - Working closely with IT Department to build up the system support for Sales Force up on request from Business Channel

  • Senior Sales Productivity Analysis

    FE CREDIT Finance Company
    April 2014 - November 2017 (3 years 8 months)

    - Analyze & evaluate the periodic sales reports (daily, weekly, monthly, quarterly, annual) as well as market information (competitors’ strategies, market trends, dealers contribution…) to propose appropriate programs to increase efficiency in sales
    - Monitor the performance of specific products, portfolios
    - Tracking the actual performance with planning
    - In charge of evaluating KPI of Sales Force (SS-CL-ASM-RSM)
    - Keep tracking for Sales Department
    - In charge of analyzing sales figures periodically by provinces, by shops, dealers to show clear regional variation
    - Evaluate the effectiveness of the shops & dealers
    - Evaluate the effectiveness of Trade Promotion
    - Propose the Sales target for RSM,ASM,CL,SS,CC
    - Supporting to calculate bonus and commission to all departments and third parties & checking the monthly sales bonus for RSM,ASM,CL,SS,CC
    - Create report/data dictionary/data models documentations
    - Review/Suggestion & problem solving with issue relate to data and data flows
    - Create new tools/ soft ware… to manage sales data, sales report
    - Support of DWH data analysis from business
    - Undertake other tasks required from Sales Director, Head of POS

  • Business Analysis

    Kinh Do Corporation
    May 2012 - March 2014 (1 year 10 months)

    - Collecting historical sales/ shipping data, running and issuing sales report.
    - Monitor progress of Revenue, Volume, GP, NP of SBU Department and frequently updates on changes to the SBU Head to adjust the business plan reasonable
    - Forecasting and analyzing in business trends, growth trends, business cycles under output and revenue (monthly, quarterly, yearly and cycles in 3,6,9 straight month)
    - Developing & analyzing trend monthly COGS (Cost of goods sold) and analyzing P&L, GP, NP under each product, group brand, channel, area
    - Analyzing the program’s effectiveness as Trade Marketing, Merchandise and Consumer Marketing, Promotional Program
    - Analyzing business performance compare with the use of budget of SBU Department
    - Monitoring & analyzing the used of budget of SBU Department as operating costs, selling costs, production costs
    - Analyzing the sales model effectiveness, the distribution channels effectiveness as well as analyzing customer behavior data
    - Manage A&P budget effectively
    - Coordinating with Sales Planning Department to allocate orders for Distribution under weekly, monthly based on:
    Historical data sales (sale-in, sale-out, inventory, ...)
    Market information factors from Sales Force (RSM, ASM, SS)
    Seasonal factors (autumn, holidays, summer holidays, …)
    Development strategy of the SBU or other market factors (new products, new customers, promotional, ...)
    - Building strong relationship with multiple departments to gather relevant data to build the business evaluation plan
    - Frequently update changes as costs, inventory as well as all information from the Market
    - Tracking sales activities and making reports to SBU Head and Departments various upon request (daily, weekly, monthly, quarterly, yearly under each product, distribution, channel, area).
    - To do market visits frequently to get recommendations supporting for the analysis

  • Account Executive

    ISC Corp
    December 2009 - May 2012 (2 years 5 months)

    - Research the market & competitors to develop effective solutions for clients creatively
    - Strategic development and implementation of marketing campaigns across all channels and disciplines
    - Develop and manage projects/programs, including concept proposals, implementation plan, evaluation mechanism, staffing plan, budget and timeline
    - Day to day management and coordination of the account team
    - Build strong relationship with key client teams
    - Be client's primary day to day contact on projects
    - Oversee and direct PR campaigns of the account(s)/project(s)
    - Manage relationships across agency and client networks
    - Handle budgets and manage campaign costs

  • Sales & Marketing Executive

    Duoc Pham Lan Khue / Bella Pharma / My Chau
    April 2007 - November 2009 (2 years 8 months)

    - Making periodic report as daily, weekly, monthly report for Direct Manager and relevant Department
    - Gather information from the Market, Sales field
    - Analyzing Sales performance and calculate incentives bonus for Sales Force and Distributor
    - Monitoring Customer Programs, Discount Program
    - Assist the Marketing Manager in drawing up and monitoring Marketing, PR & event budgets
    - Follow up developing and implementing marketing programs, according to Marketing Calendar
    - Organizing and attending events, meetings with potential customers such as conferences, seminars, receptions and exhibitions
    - Manage in the effective distribution of marketing materials
    - Promotional materials tracking
    - Coordination with publications in media planning
    - Maintaining and updating marketing databases
    - Gather various market information (new products, competitor, pricing, etc)

  • Assistant for BUM (Business Unit Manager)

    Bristol Myers Squibb / Mead Johnson
    January 2004 - March 2007 (3 years 3 months)

    In-Market Sales and Target Database Admin
    - Daily/Weekly/Monthly/Quarterly Sales Force
    - Daily Sales Allocation for Sales Force
    - Sales Data for Business Units – Discount – Programs – Tenders
    - In-Market Sales for Finance, Logistics
    - Ad-hoc Sales Target Reports
    - Checking distributor Sales Data
    - IMS Data

    Sales Force Incentive Bonus/Product Incentive Processing
    - Sales Performance Tracking
    - Monthly Individual Incentives
    - Quarterly team Incentives
    - Quarterly SFE Incentives
    - Product Incentives
    - Energizing Awards, Best Performance Awards, GM Awards


  • Vietnam (Vietnam)

Personal Information

  • Hobbies and Interests:
    – Listening music
    – Traveling – Exploring exotic countries
    – Cooking
    – Reading magazine
    – Child care

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