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Anh Thư Phan

Marketing Manager at Le & Associates (L&A)
Ho Chi Minh (Vietnam) - 25 connections

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  • Current:
    Marketing Manager at Le & Associates (L&A)
  • Past:
    • Operations & Marketing Manager at StudyLink International
  • Education:
    • Vietnam, Vietnam
    • HCMC University of Social Scientist and Human, Vietnam
  • Connection:
    25 connection(s)


AREAS OF EXPERTISE: Knowledge Marketing, Content Marketing, B2B Marketing, Corporate Branding

  • Job Function:
  • Industries:
    Advertising/PR, Education/Training
  • Specialities:
    Marketing Strategies & Campaigns
    Corporate Communications
    Creative Team Leadership
    Product Positioning & Branding
    Web & Print Content Development
    Focus Group & Market Research
    Sales Collateral & Support
    Public & Media Relations
    New Product Launch
    SEO & PPC campaigns
    On the job coaching
  • Job Level:


  • Marketing Manager

    Le & Associates (L&A)
    March 2012 - Present (10 years 7 months)

    o Developing a marketing team to implement strategy & delivering on objectives.
    o Design, implement & facilitate an effective marketing strategy.
    o Carrying out effective research & intelligence into product/service trends.
    o Overseeing and managing financial budgets.
    o Manage daily activities with PR, press and marketing communications third parties.
    o Develop partnerships & relationships with third parties to meet strategic objectives.
    o Identifying key marketing opportunities.
    o Deliver annual publishing: books, white paper, survey report…
    o Online campaigns, website, use of digital/social media.
    o Management of sponsorships for conferences and events.
    o Setting the scope, implementation, management & review of marketing campaigns.

  • Operations & Marketing Manager

    StudyLink International
    January 2010 - December 2011 (1 year 11 months)

    o Operations
     Manage teaching and learning quality to make sure English courses can meet learners’ needs and expectations
     Work with teachers in regards to program requirements, training materials , teaching schedule and other relevant issues
     Conduct oral and written placement tests
    o Sales & Marketing
     Manage the sale performance to achieve business
     Develop the corporate English training program
     Make research and analysis on market trends
     Propose suitable marketing strategies
     Propose short term and long term plans for each period, suitable to the company's development strategies
     Develop PR strategies and plans for the brand management and business performance


  • Vietnam (Vietnam)

    Masters , International Relations
    2008 - 2010
  • HCMC University of Social Scientist and Human (Vietnam)


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