Anh Thư Phan
Current:Marketing Manager at Le & Associates (L&A)
- Operations & Marketing Manager at StudyLink International
- Vietnam, Vietnam
- HCMC University of Social Scientist and Human, Vietnam
AREAS OF EXPERTISE: Knowledge Marketing, Content Marketing, B2B Marketing, Corporate Branding
Specialities:Marketing Strategies & Campaigns
Creative Team Leadership
Product Positioning & Branding
Web & Print Content Development
Focus Group & Market Research
Sales Collateral & Support
Public & Media Relations
New Product Launch
SEO & PPC campaigns
On the job coaching
Le & Associates (L&A)March 2012 - Present (10 years 7 months)
o Developing a marketing team to implement strategy & delivering on objectives.
o Design, implement & facilitate an effective marketing strategy.
o Carrying out effective research & intelligence into product/service trends.
o Overseeing and managing financial budgets.
o Manage daily activities with PR, press and marketing communications third parties.
o Develop partnerships & relationships with third parties to meet strategic objectives.
o Identifying key marketing opportunities.
o Deliver annual publishing: books, white paper, survey report…
o Online campaigns, website, use of digital/social media.
o Management of sponsorships for conferences and events.
o Setting the scope, implementation, management & review of marketing campaigns.
Operations & Marketing Manager
StudyLink InternationalJanuary 2010 - December 2011 (1 year 11 months)
Manage teaching and learning quality to make sure English courses can meet learners’ needs and expectations
Work with teachers in regards to program requirements, training materials , teaching schedule and other relevant issues
Conduct oral and written placement tests
o Sales & Marketing
Manage the sale performance to achieve business
Develop the corporate English training program
Make research and analysis on market trends
Propose suitable marketing strategies
Propose short term and long term plans for each period, suitable to the company's development strategies
Develop PR strategies and plans for the brand management and business performance
Masters , International Relations2008 - 2010
HCMC University of Social Scientist and Human (Vietnam)