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Pham Mai

Ho Chi Minh (Vietnam) - 9 connections

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  • Current:
    Senior Market Research Executive at Kantar TNS Vietnam
  • Past:
    • Marketing staff (part-time job) at Kentary – Natural food (SME in natural food for pregnant women)
    • Marketing staff (part-time job) at Kentary – Natural food (SME in natural food for pregnant women)
    • Sales planner - MT channel at Masan Consumer Corporation
    • SCM Executive at Samsung Electronics Vietnam
  • Education:
    • Foreign Trade University - Ho Chi Minh City, Vietnam
  • Connection:
    9 connection(s)


Look for Consumer Marketing opportunities to develop long-term career path.
Open for opportunities in Ho Chi Minh, Ha Noi and Hai Phong; willing to travel.

  • Job Function:
  • Industries:
    FMCG - Household / Personal Care, Food/Beverage/Dairy
  • Specialities:
    Having solid knowledge about consumer/retailer insights and strong business mindset through various positions like market researcher, marketing staff, sales planner and salesperson on both GT and MT channels. Highly responsible, fast learner and good team player recognized for enthusiastic approach and collaborative working style.
  • Job Level:
    Experienced (Non-manager)


  • Senior Market Research Executive

    Kantar TNS Vietnam Legal/Marketing Research/Consulting
    September 2016 - Present (2 years 6 months)

    * Input insights and proposals to help CMI and Marketing team at client side work out marketing strategy and marketing plan.
    * Inputs include but not limited to: shopper journey (Samsung), pricing strategy (Cho Tot), product launch (Vinataba Philip Morris), touchpoints and campaign evaluation (Wipro Unza), brand health and drinkers’ perception towards alcoholic drink (Diageo), etc.
    * Project management: design project spectrum and survey, closely communicate with other supporting teams and track progress through daily report and on-field tracking
    * Propose price to client based on costs (operation and timing) and gross margin. Manage the whole project to ensure healthy profit KPIs
    * Achievement:
    -Win projects about product test, brand health check and consumer behaviors integrated with communication campaign at the price ranging from USD 10,000 to USD15,000
    - Young Achiever 2017 Award accredited by Kantar TNS.
    - Promotion to senior executive after 1 year 6 months

  • Marketing staff (part-time job)

    Kentary – Natural food (SME in natural food for pregnant women)
    September 2016 - Present (2 years 6 months)
  • Marketing staff (part-time job)

    Kentary – Natural food (SME in natural food for pregnant women)
    March 2018 - June 2018 (3 months)

    *Build target consumer profile (demographics, purchase/usage behaviors and perception)
    in order to help content marketing team deliver insightful posts and to launch new products.
    *Create marketing strategy for functional food category and develop quarterly/ monthly plan
    *Execute marketing activities (both online and offline) such as launching, sampling (combing with product test), communication (including posts on Facebook and website)
    *Manage budget by marketing activities to achieve the highest ROI
    - Plan and monitor sampling activities at Phuong Nam bookstore in 2 months, reaching around 800 potential consumers and selling 1200 items of product

  • Sales planner - MT channel

    Masan Consumer Corporation
    July 2015 - August 2016 (1 year 1 month)

    * Monitor customer performance by tracking sales performance and market share
    * Cooperate with KAMs in preparing execution plans in order to implement all promoting activities in stores; coordinate with SO team to prepare the stock and allocation.
    * Monitor the activity implemented in stores and to do post evaluation
    * 5-month on field as a salesperson on both GT and MT channels
    * Achievement:
    - Monitor successfully promotion schemes for Tet season, boost sales result to over 10% compared to yearly target
    - Ranked as Distinctive Staff

  • SCM Executive

    Samsung Electronics Vietnam
    July 2014 - July 2015 (1 year)

    * Project management: ensure smooth communication between local team and region team
    * Responsible for the order process on the inbound to outbound delivery.
    * Allocate stock to each retail accounts based on account’s sales performance and stock status to ensure a healthy flow of products
    *Achievement: improving sales – stock KPI from top 20 to top 10 in SEA region.


  • Foreign Trade University - Ho Chi Minh City (Vietnam)

    Bachelors , External Economics
    2010 - 2014

    Graduated in the top 5% of Foreign Trade University
    (GAP: 8,61/10)

    Activities and Societies:
    SME Networking and Mentoring Program Ho Chi Minh City, Vietnam

    SME is a non-profit project under the authorization of U.S Embassy, organised by Vietnamese U.S State Alumni. SME is one of 38 projects that were sponsored by U.S Department of State globally. Its mission is to build a community of young entrepreneurs through one-on-one mentoring and bimonthly networking.

    Process Executive March 2013 – March 2014
    • Connecting mentors, mentees and the board of organisers through bimonthly networking events.
    • Following up and preparing reports related to the consultation process between mentors and mentees.
    • The best performer of Program 2013.

    The Leader of Coordinating Team, Networking Event II September 2013
    • Together with my team, planning the project to attract 60 guests to attend Networking Event II.
    • Creating the database of 152 potential guests for later events.


  • Brand Management by Drew Boyd

  • Writing a Marketing Plan by Drew Boyd

  • Marketing Foundation series by Mark Burgess and other authors

  • Content Marketing

  • Project Management

  • "Presentation Skill"

Additional Information

  • Websites:
  • Groups and Associations:
  • Honors and Awards:
    * Young Achiever Award 2017 accredited by Kantar TNS
    *Ranked as Distinctive Staff by Masan Consumer Corporation in 2016
    * Top 5 Logisticom 2014 organised by RMIT University (Ho Chi Minh Campus) and
    * Outstanding Students Scholarship accredited by Foreign Trade University.

Personal Information

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