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Nguyen Buu

Digital Marketing Manager
Ho Chi Minh (Vietnam) - 17 connections

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  • Current:
    General Marketing Manager at Smarktech Corp
  • Past:
    • Digital Marketing Manager at FV Hospital
    • Account Manager at WHO Digital (Ogilvy)
    • Project Manager at TMA Solutions
    • Senior Web Developer at Atlas Industries (Vietnam) Limited
    • JavaScript & Flash Programmer at Sang Tao (Y! Creation)
  • Education:
    • HCMC University Of Social Sciences & Humanities, Vietnam
    • Open University of HCMC, Vietnam
  • Connection:
    17 connection(s)


With around 10 years working in Marketing especially in Digital, I have gained a lots experiences:
-Building & managing company’s websites, and social networking accounts.
-Planning digital marketing campaigns, including web, SEO/SEM, email direct marketing, social media and display advertising.
-Measuring and reporting on the performance of all digital marketing campaigns.
-Making contact and manage activities with other digital advertising companies and media specialists to increase marketing results.
-Expand brand to reach locally while increasing brand loyalty and awareness.
-Planning events for promotions such as seminars, lectures..

I used to work both as a client and an agency role. I have 6 years experiences when working for FV Hospital as Digital Marketing Manager

I am a founder of Saigon Expats, An Phu Neighbours, Phu My Hung Neighbours & Vietnam Expat

  • Job Function:
    IT/Technical, Marketing, Trade Marketing
  • Industries:
    Advertising/PR, Internet/Online Media, IT - Software/E-commerce
  • Specialities:
    Marketing Planing & strategy
    Social network
    Projects management
    Team Management
    Report & Tracking
    Domain/Hosting/Database/Accounts Management
    Intranet, Websites and CMS
    Communication & Presentation
    Analyze requirements
    Documents & Training

  • Job Level:


  • General Marketing Manager

    Smarktech Corp
    November 2014 - Present (8 years 5 months)

    ● Managing online brand and product campaigns to raise brand awareness.
    ● Be responsible for sales strategy on different channels, including developing strategy and supporting in marketing and communication
    ● Improving the usability, design, content and conversion of the company website
    ● Tracking conversion rates and making improvements to the website.
    ● Developing and managing digital marketing campaigns
    ● Plan and execute SEO/SEM, marketing database, email marketing, social media and display advertising campaigns
    ● Analyze Google keywords trend
    ● Monitor, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    ● Identify trends and insights, and optimize spend and performance based on the insights
    ● Brainstorm new and creative growth strategies
    ● Write specific brief, user's guide document
    ● Design user's work-flow, mockup or wire-frame
    ● Distribute newsletters (eDM) via mass mail system
    ● Optimize databases
    ● Collaborate with agencies and other vendor partners

  • Digital Marketing Manager

    FV Hospital Health/Medical Care
    November 2008 - October 2014 (6 years)

    ● Implement, manage and develop online marketing strategy
    ● Monitor, manage and optimise online advertising campaigns
    ● Organize off-line events
    ● Cooperate with digital companies/departments to implement marketing communication programs
    ● Coordinate with software development team to develop and maintain technical updates to web infrastructure
    ● Coordinate with operations and customer service personnel as needed to resolve customer service and order issues
    ● Establish and maintain relationships with partners and customers
    ● Keep track of the market trend and new technologies
    ● Overseeing the social media strategy for the company.
    ● Manage social channels: Facbook fanpage, Youtube channel
    ● Analyse keywords & trend
    ● Create report of campaigns, traffics to website
    ● Distribute newsletters (eDM) to customer database
    ● Intranet training & support
    ● Synchronize data & optimize patient database

  • Account Manager

    WHO Digital (Ogilvy)
    August 2007 - October 2008 (1 year 2 months)

    I was an account manager at WHO Digital (Ogilvy now). I communicated with customers for getting requirements, worked with design & dev team for building web-based applications and running campaigns.
    Highlight projects: Nokia product launch & Prudential Links
    ● Get customer’s requirements
    ● Communicate with team for idea
    ● Work with team to make sure projects run on times
    ● Design mockup or wireframe
    ● Document
    ● Manage hosting & domains

  • Project Manager

    TMA Solutions IT - Software/E-commerce
    March 2003 - July 2007 (4 years 5 months)

    I managed projects from US & Japan, highlight projects : School-out Fitters & JP Localization

    * Direct contact with customers
    * Analyze requirement
    * Make plan, design mock-up/wireframes
    * Manage resources, assign tasks, manage bugs
    * Technical support, QC, deploy projects
    * Maintain intranet, websites & support customer
    * Manage hosting servers/user accounts
    * Set up foundation, monitor milestones
    * Write user guide of back-end tool

  • Senior Web Developer

    Atlas Industries (Vietnam) Limited
    February 2001 - March 2003 (2 years 1 month)

    Developed websites mainly for client from England, my tasks were programming with languages: PHP, ASP, JSP scripts

    I also took part in developing TimeSheet - an internal project.

  • JavaScript & Flash Programmer

    Sang Tao (Y! Creation)
    July 1999 - July 2000 (1 year)

    After graduation this is the first company I worked for. I worked in RDC at that moment JavaScript was new. At the same time I researched Flash script - this was brand new too

    I applied JavaScript & Flash script to Y! Creation website, the greeting cards website. I trained Flash designers how to use scripts for their works


  • HCMC University Of Social Sciences & Humanities (Vietnam)

    College , English Linguistics & Literature
    2003 - 2005
  • Open University of HCMC (Vietnam)

    Bachelor of Engineering , Computer Science
    1993 - 1997
    Activities and Societies:
    Football player for the A93 course as a striker


  • Fire Drill


    Know what to do when fire happen

  • Intranet Presentation


    I was in charge of training new staff about how to use Intranet system

Additional Information

  • Groups and Associations:
    Founder of Saigon Expat, An Phu Neighbours, Phu My Hung Neighbours
  • Honors and Awards:
    Blood donation certificate

Personal Information

  • Hobbies and Interests:
    Reading, Football, Music

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