Nguyen Hoang Long
Current:DIGITAL MARKETING MANAGER at SB FURNITURE VIETNAM
- Assistant Brand Manager at Pizza Hut Vietnam
- Digital Marketing Specialist at Vietnamese Language Studies School
- Curtin University of Technology, Perth, WA
Become the Digital Marketing Expert in next 5 years.
Build up the relationship to promote career
Improve the soft skills and management skills
Industries:Internet/Online Media, FMCG - Household / Personal Care, Education/Training
Specialities:Web Design and Coding
DIGITAL MARKETING MANAGER
SB FURNITURE VIETNAMJanuary 2017 - Present (5 years 6 months)
Manage and lead the own digital platform: commerical web, landing page, back end CRM.. to ensure optimized marketing performance and leads KPI conversion rate.
Adopting an optimization approach, conduct a holistic review of the Digital Marketing Strategy
Design and lead integrated marketing campaigns to acquire, engage and retain prospects and customers throughout the different digital channels: search, social media, email, etc.
Set and communicate Digital Marketing KPIs, aligned with the general business goals and agreed with the key stakeholders
Analyze performance on a continuous basis and effectively communicate results to the business units
Lead Content development across the different platforms
Coordinate with other Departments to ensure alignment of results and KPI
Own the digital marketing budget allocation across the channels based on performance
Assistant Brand Manager
Pizza Hut VietnamAugust 2016 - December 2016 (4 months)
Digital Marketing Specialist
Vietnamese Language Studies SchoolMay 2013 - August 2016 (3 years 4 months)
SEO activities and monitoring daily to follow and improve ranking on SERPs: Google, Yahoo, Bing...
Building the SEM activity, optimize PPC on paid search channels: Google Adwords, Display, DSP...
Hand coded HTML, CSS, Adobe Dreamweaver to create landing page, microsite as well as email marketing templates
Managing and monitoring communication via current CRM systems.
Executing the promotion campaigns to get data leads and sales conversion online to support Sales Department.
Build, plan and execute social campaigns on: Facebook, Twitter, Linkedin..
Tracking report, measure ROI base on Google Analytics, Google Web Master Tool, Omnitures, Google Adword Planner..