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Nguyen Hoang Long

DIGITAL MARKETING MANAGER at SB FURNITURE VIETNAM
Ho Chi Minh (Vietnam) - 0 connections

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Overview

  • Current:
    DIGITAL MARKETING MANAGER at SB FURNITURE VIETNAM
  • Past:
    • Assistant Brand Manager at Pizza Hut Vietnam
    • Digital Marketing Specialist at Vietnamese Language Studies School
  • Education:
    • Curtin University of Technology, Perth, WA

Summary

Become the Digital Marketing Expert in next 5 years.

Build up the relationship to promote career

Improve the soft skills and management skills

  • Job Function:
    Marketing
  • Industries:
    Internet/Online Media, FMCG - Household / Personal Care, Education/Training
  • Specialities:
    Web Design and Coding
    CMS Wordpress
    CRM
    Big Data
    Social Listening
    Art Photograph
  • Job Level:
    Manager

Experience

  • DIGITAL MARKETING MANAGER

    SB FURNITURE VIETNAM
    January 2017 - Present (5 years 2 months)

    Manage and lead the own digital platform: commerical web, landing page, back end CRM.. to ensure optimized marketing performance and leads KPI conversion rate.

    Adopting an optimization approach, conduct a holistic review of the Digital Marketing Strategy
    Design and lead integrated marketing campaigns to acquire, engage and retain prospects and customers throughout the different digital channels: search, social media, email, etc.

    Set and communicate Digital Marketing KPIs, aligned with the general business goals and agreed with the key stakeholders

    Analyze performance on a continuous basis and effectively communicate results to the business units
    Lead Content development across the different platforms

    Coordinate with other Departments to ensure alignment of results and KPI

    Own the digital marketing budget allocation across the channels based on performance

  • Assistant Brand Manager

    Pizza Hut Vietnam
    August 2016 - December 2016 (4 months)
  • Digital Marketing Specialist

    Vietnamese Language Studies School
    May 2013 - August 2016 (3 years 4 months)

    SEO activities and monitoring daily to follow and improve ranking on SERPs: Google, Yahoo, Bing...

    Building the SEM activity, optimize PPC on paid search channels: Google Adwords, Display, DSP...

    Hand coded HTML, CSS, Adobe Dreamweaver to create landing page, microsite as well as email marketing templates

    Managing and monitoring communication via current CRM systems.

    Executing the promotion campaigns to get data leads and sales conversion online to support Sales Department.

    Build, plan and execute social campaigns on: Facebook, Twitter, Linkedin..

    Tracking report, measure ROI base on Google Analytics, Google Web Master Tool, Omnitures, Google Adword Planner..

Education

  • Curtin University of Technology, Perth, WA

Additional Information

Personal Information

  • Hobbies and Interests:
    PS4

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