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Thanh Tran
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Current:Digital Account Executive at Grey Global Group VN
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Education:
- Foreing Trade University, Vietnam
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Connection:1 connection(s)
A highly motivated, confident account executive at digital agency with exceptional multi-tasking and organizational skills. Having extensive experience of identifying the needs of corporate customers and of running and delivering digital marketing campaigns for key clients. Possessing a significant record of achievement in account management and able to quickly understand the mission, vision and values of a brand. Now looking for a new and challenging PR and marketing position for a global brand, one which will make best use of my existing skills and experience and also further my personal and professional development.
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Job Function:Marketing
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Industries:Advertising/PR
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Specialities:Expertise:
Overall understanding of market and consumer insights in several industries
Understanding marketing including Above-The-Line and Below-The-Line solutions
Understanding marketing research, learning the consumers’ behavior and attitude through several research methods (quantity and quality), along with improving skill of figuring out consumer insight from the facts and trends
Knowing how to figure out who is and is not the target group then identify the TA’s enemy before ending up the key benefit the TA could get when they experience the brand’s products or services
Enhancing knowledge in marketing planning, brand strategy road map creation, communication strategy creation, social media direction development, budget distribution and crisis management
Gaining a strong knowledge and understanding of a brand, products benefits including rational and emotional benefits.
Strength in digital marketing, specifically in website production, social management, media and PR booking
Skill
Supervising the operation and managing the project
Experience in planning, executing and solving problems while executing
Ability to work with internal and external teams, supervise the operations and manage the projects
Deliver the product in timely manner
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Job Level:Experienced (Non-manager)
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