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Tran Thanh Tan

Digital Marketing cum Head of e-Commerce
Ha Noi (Vietnam) - 88 connections

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Overview

  • Current:
    Digital Marketing Manager - e-Commerce Executive at VHC Trading Co. Ltd.
  • Past:
    • Managing Director at T&T Trading JSC
    • Import Export Office Director at Tung Lam Co. Ltd.
    • Sales and Marketing at FPT Corporation
  • Education:
    • Columbia Southern University, Vietnam
    • Foreign Trade University, Vietnam
  • Connection:
    88 connection(s)

Summary

Currently holding position in Digital Marketing Manager and E-Commerce Executive in a Customer Electronic and Home Appliance Retails.

Professional in Sales and Marketing of retails and distribution. Fully experienced in Web and Internet, Online Marketing and Advertising.

Import - Export and Trading Manager of Forestry-Agriculture commodities. Experienced in Real Estate, Banking, Finance and Stock Investment

Specialties: Internet, Computer, Marketing, Event Organizer, Real Estate, Banking, Finance, Import Export, Trading

  • Job Function:
    Import/Export
  • Industries:
    Pharmaceutical/Biotech, Retail/Wholesale/Distributor, Freight/Logistics
  • Specialities:
    Import Export Sales and Marketing
    Commodities International Trading
    ---
    Real Estate Brokerage, Valuation and Trading Center Management
    Forex and Security Trading
    Finance Investment Advisory
    ---
    Marketing Strategic and Management
    Event Organizer
    Internet Services and Internet Advertising
    ---
    Photography Freelancer
    Graphic Designer (Photoshop and CorelDraw)
    Web Design and PHP Web Development
    ---
    Training and Presentation Skills
    Team Management
    Staff Training and Motivation
  • Job Level:
    Director

Experience

  • Digital Marketing Manager - e-Commerce Executive

    VHC Trading Co. Ltd.
    May 2015 - Present (10 years 8 months)

    · Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    · Design, build and maintain company social media presence
    · Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    · Identify trends and insights, and optimize spend and performance based on the insights
    · Brainstorm new and creative growth strategies
    · Plan, execute, and measure experiments and conversion tests
    · Collaborate with internal teams to create landing pages and optimize user experience
    · Optimize website and user experience in user design, understanding customer journey and impact on buying decision
    · Instrument conversion points and optimize user funnels
    · Collaborate with agencies and other e-commerce partners (Marketinplace: Lazada, Hotdeal, Sendo, ... / Logistic: VNPOst, Viettel post, GHTK, ... / Payment: Nganluong, Baokim, ...)

  • Managing Director

    T&T Trading JSC
    July 2011 - Present (14 years 6 months)

    My own trading company

  • Import Export Office Director

    Tung Lam Co. Ltd. Import/Export
    November 2009 - December 2014 (5 years 2 months)

    - Manage core activities of the company in importing and exporting agricultural products, commodities trading, logistic for import and export, shipping for bulk vessel and containers.
    - Building the wholesales channel for imported products
    - Recruit and train staffs
    - Main products are :
    • Ethanol Fuel Grade, Ethanol Food Grade and Industrial Grade
    • Tapioca (Cassava) Chip, Tapioca (Cassava) Starch, Modified Tapioca (Cassava) Starch
    • Tea, Cassia, Star Aniseed, ... products
    • Natural Essential Oils

  • Sales and Marketing

    FPT Corporation
    October 2003 - November 2009 (6 years 2 months)

    FPT Land - Marketing Supervisor - Hanoi
    - Developed and executed marketing plan for new development projects.
    - Consulted the financial team about the feasibility of FPT City Danang project.
    - Established and started the Danang Association of Developers and Investors
    - Worked to join the Network of Real Estate Trading Center of Vietnam

    FPT Online Services - Sales & Marketing Director HCMC
    - Lead sales and marketing activities of the key product Thien Long Bat Bo Massively multiplayer online role-playing game (MMORPG)
    - Recruited and trained staffs.
    FPT Distribution - Marketing Business Director– Value Added Service Centre – Hanoi
    - Built up the organizational structure
    - Created added values for all the products distributed by FPT.
    - Enhanced and strengthen relationship with operator service providers such as Mobifone, Vinaphone and Viettel.

    FPT Distribution - Marketing and Business Development Manager - Nokia Product Centre – Hanoi
    - Maintain the relationship with Nokia Company, studied and prepared sales and marketing policy for Dealers.
    - Created relationship with the Press, media and government offices.
    - Created and led events such as product launching, thanking party for customers.
    - Trained and educated product specification and key sales points for salesman and PGs.

Education

  • Columbia Southern University (Vietnam)

    MBA , General MBA
    2005 - 2007
  • Foreign Trade University (Vietnam)

    Bachelor of Engineering , International Business
    2000 - 2004

Training/Certificate

  • Certificate of Real Estate Brokerage and Evaluation

    2008

    Certificate of Real Estate Brokerage and Evaluation - Permission to acting as Broker in Real Estate Market

  • Certificate of completion in Synergistic Teambuilding Leadership, ABC – Awareness Before Change

    2006

    Certificate of completion in Synergistic Teambuilding. Leadership, ABC – Awareness Before Change The add-on Course for FPT Manager Training Program by SALT Consultants and Training

  • Certificate of completion in FPT Manager Training Programs

    2005

    All the course needed for management, included: Marketing Management, PR, Effective Teamwork, Corporate Financial Management, Supervising and Coaching Skills

Additional Information

  • Groups and Associations:
    Symatec Beta Test Member
  • Honors and Awards:
    Le Mot d'Or 2005 - Concour des mythologies francais de Commerce

Personal Information

  • Hobbies and Interests:
    Music: Play Bass in an amateur band. Practice Saxophone at free time
    Arts: Oil painting and photograph. Have some oil painting works. Freelancer Photographer
    Informatics: Symantec Beta Test, Handheld.vn, Tinhte.vn … member
    Reading: PC World, IT Forums

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