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Thao Pham's picture

Thao Pham

Corporate Communications Executive at BASF Vietnam Co., Ltd.

Ho Chi Minh - Vietnam

  • Connections:
    48 connections

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Thao Pham's Overview

  • Current:
    Corporate Communications Executive at BASF Vietnam Co., Ltd.
  • Past:
    • Public Affairs Supervisor at Amway Vietnam Co., Ltd
    • Public Affairs Assistant at Amway Vietnam Co., Ltd
    • PR Specialist at Digiworld Corporation
  • Education:
    • The Institute of Applied Marketing Vietnam (HCMC), Vietnam
    • University of Social Sciencies and Humanities, Vietnam
  • Connection:
    48 connection(s)

Thao Pham's Summary

  • Job Function:
  • Industries:
    Advertising/PR, TV/Media/Publishing, NGO/Non-profit, Entertainment
  • Specialities:
    - Media & government relation
    - Brand building
    - Event organizing
    - Corporate Social Responsibility
    - Customer services
  • Job Level:
    Team Leader/Supervisor

Thao Pham's Experience

  • Corporate Communications Executive

    BASF Vietnam Co., Ltd.
    December 2011 - Present (6 years 4 months)

    • Consult on and deliver branding/corporate identity-corporate design requests from teams as necessary
    • Coordinate/manage suppliers on branding/corporate identity-corporate design requests as necessary
    • Carry out effective media relations to maintain and develop relationship with target media contacts
    • Translate, send press release to respective media contacts and follow up for the coverage
    • Work closely with business units for highest quality implementation of trade fairs, customer events, industry target group events, trade press releases, online activities, etc.
    • Coordinate with teams and manage suppliers for concept development and production of marketing materials
    • Coordinate inputs, draft content and layout of Employee e-news
    • Coordinate venue, presentation, translation, invitation and other logistics for quarterly employee meetings
    • Support in any other team building/charity/volunteer activities by HR/Sports-Charity-Recreation Club
    • Work closely with EHS (Environment, Health, Safety) for relevant activities/campaigns
    • Support in Crisis Management trainings
    • Translate and distribute incident/crisis communications materials as necessary

  • Public Affairs Supervisor

    Amway Vietnam Co., Ltd
    December 2009 - April 2011 (1 year 4 months)

    • Assist management in co-ordination with relevant parties for the establishment of a direct selling committee and a local direct selling association in the long run
    • Media mapping and relationship building
    • Develop and implement media activities: media conferences, media briefings, press releases, site visits, etc.
    • Monitor developments in the media that affect the business and develop and implement appropriate media strategies and tactics to address them.
    • Be in charge of all write-ups, communication materials (press release, factsheets, interview…) related to corporate brand and CSR activities.
    • Assist with identifying appropriate external communications opportunities for the company.
    • Coordinate and assist with event management: launching events, trade conferences, staff get-togethers, etc.
    • Crisis management: prepare crisis response plan and engage necessary resources in the process.
    • Work with HCMC, Hanoi and Dong Nai and other local authorities, other NGOs and charitable organizations for CSR opportunities
    • Initiate and implement CSR programs and other sponsorships.
    • Coordinate with the Corporate Communications Executive for efficient publicity of CSR projects.

  • Public Affairs Assistant

    Amway Vietnam Co., Ltd
    July 2008 - December 2009 (1 year 5 months)

    • Handle day-to-day administration work (meeting arrangement, travel planning, documentation, budget control, etc…)
    • Deal with vendors (seeking quotations, quality assurance, payment, progress checking, etc…)
    • Follow up the media mapping and relationship building
    • Develop and implement media activities: media conferences, media briefings, press releases, site visits, etc.
    • Monitor media coverage
    • Coordinate with PA team in for event management: launching events, trade conferences, staff get-togethers, CSR missions, etc.
    • Assist PA Manager in implementing CSR programs and other sponsorships
    • Coordinate with the PA Senior Supervisor for efficient publicity of CSR projects
    • Support the Crisis Management Team of the company with respective tasks in needs (documentation, news monitoring…)
    • Support the Marketing team with media campaigns for product launches.

  • PR Specialist

    Digiworld Corporation
    September 2007 - July 2008 (10 months)

    • Work out and implement communications plans to promote product brands
    • Write up all press release, advertorials and related documents.
    • Be responsible as Corporate PR Specialist of Digiworld Corporation: build up and promote corporate brand, develop internal communication plans…
    • Plan and follow up activities of “DigiHeart Community Fund”, which was established by Digiworld Corporation and Thanh Nien Newspaper to support poor people & disadvantaged children.
    • Maintain and strengthen relationships with the media.
    • Coordinate with Marketing Department and Event Team to organize special events of the company (product launches, press conferences…)

Thao Pham's Education

  • The Institute of Applied Marketing Vietnam (HCMC) (Vietnam)

    Post-graduate , “Building Brand Leadership” Training Course
    2010 - 2010
  • University of Social Sciencies and Humanities (Vietnam)

    Bachelors , Literature
    2003 - 2007

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