Anphabe

Connecting opportunities
hZWYl5xil26ak5KExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmWJrUr98qKellJ--oJvSpZbWnaeg0dPXytrJvrPJntaFxd3bz9PHlXbJpc-h1Fhr2XKcb1qe26OXp52oo1p0pZ9hYmqFqJ-Vqailx3-f0ptZn6tuZpyH1MLWxc_ZhmvCc5Sd3eDh

Public Profile

Trí Lê Đức's picture

Trí Lê Đức

Marketing Manager at Heineken Vietnam
Ho Chi Minh (Vietnam) - 33 connections

JOIN Anphabe to know more about Trí Lê Đức

  • See who you and Trí Lê Đức know in common
  • Follow Trí Lê Đức's online activities
  • Contact Trí Lê Đức directly

JOIN NOW

And be part of Vietnam largest community for business leaders & experts

Not this Trí Lê Đức? View more »

Overview

  • Current:
    Marketing Manager at Heineken Vietnam Brewery Limited
  • Past:
    • Head of Marketing at PepsiCo Food Vietnam
    • Marketing Manager at Imperial Tobacco Group
    • Group Brand Manager at British American Tobacco Vietnam
    • Senior Brand Manager at Coca-Cola Viet Nam
    • Brand Manager at Procter & Gamble Vietnam and Asia Pacific (Singapore)
  • Education:
    • The HoChiMinh Economic of University, Vietnam
  • Connection:
    33 connection(s)

Summary

19 years in marketing with multi-national companies, across categories and countries:
07/1998 – 03/2002 : Brand Manager for P&G Vietnam and P&G Asia-Pacific (based in Singapore).
04/2002 – 06/2003 : Senior Brand Manager for Coca-Cola Vietnam.
07/2003 – 08/2005 : Marketing Manager for Western Union Financial Services (Indochina office).
09/2005 – 12/2008 : Group Brand Manager for British American Tobacco Vietnam.
02/2009 - 10/2013 : Marketing Manager for Imperial Tobacco Vietnam.
11/2013 - 11/2014 : Head of Marketing for Pepsico Food Vietnam
12/2015 - now : Marketing Manager for Heineken Vietnam.

What differentiate me vs. other candidates:
• 19 years of marketing experience with multi-national companies, working across categories and countries (including 2 years in P&G Asia-Pacific in Singapore).
• Have good experience in both Above-the-line (with P&G / Coca-Cola) and Below-the-line (with BAT / Imperial) activities. My proven successes are i) making P&G Haircare becomes the 1st profitable category in Vietnam and ii) doubling BASTOS Red volume in 3 years!
• Strong inter-personal skill in working with cross-functional team members, especially with Sales and Finance peers.

  • Job Function:
    Marketing
  • Industries:
    Tobacco/Wine & Spirit, FMCG - Household / Personal Care
  • Job Level:
    Director

Experience

  • Marketing Manager

    Heineken Vietnam Brewery Limited
    December 2015 - Present (5 years 5 months)
  • Head of Marketing

    PepsiCo Food Vietnam
    November 2013 - November 2015 (2 years)
  • Marketing Manager

    Imperial Tobacco Group
    February 2009 - October 2013 (4 years 9 months)
  • Group Brand Manager

    British American Tobacco Vietnam
    January 2005 - December 2008 (4 years)
  • Senior Brand Manager

    Coca-Cola Viet Nam
    April 2003 - November 2004 (1 year 7 months)
  • Brand Manager

    Procter & Gamble Vietnam and Asia Pacific (Singapore)
    July 1998 - March 2003 (4 years 9 months)

Education

  • The HoChiMinh Economic of University (Vietnam)

Additional Information

  • Websites:
  • Groups and Associations:
  • Honors and Awards:
    Won the first prize of “Dynamic” contest by July 1997 (among 1200 contestants from 27 Universities/Colleges).

Personal Information

  • Hobbies and Interests:
    Watching cinema and jogging with my kids.

View Trí Lê Đức's full profile to...

  • See who you and Trí Lê Đức know in common
  • Follow Trí Lê Đức's online activities
  • Contact Trí Lê Đức directly

VIEW FULL PROFILE

Not this Trí Lê Đức? View more »

hZWYl5xil26ak5KExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUqeqq6KWn4_QoqrNlqDHmaiZ0dPDxMnS1svWjK2a3tyu0sXKU3DZa55siJyl1JvYnqemiHCnbWZsb1qcodqepYXRqpuTmYGi1pyczZOY2KGjnoSg15uanoTWxaLCpteFncSelmuw464.
Lazy Load...