Public Profile
Trí Lê Đức
JOIN Anphabe to know more about Trí Lê Đức
- See who you and Trí Lê Đức know in common
- Follow Trí Lê Đức's online activities
- Contact Trí Lê Đức directly
And be part of Vietnam largest community for business leaders & experts
Not this Trí Lê Đức? View more »
-
Current:Marketing Manager at Heineken Vietnam Brewery Limited
-
Past:
- Head of Marketing at PepsiCo Food Vietnam
- Marketing Manager at Imperial Tobacco Group
- Group Brand Manager at British American Tobacco Vietnam
- Senior Brand Manager at Coca-Cola Viet Nam
- Brand Manager at Procter & Gamble Vietnam and Asia Pacific (Singapore)
-
Education:
- The HoChiMinh Economic of University, Vietnam
-
Connection:33 connection(s)
19 years in marketing with multi-national companies, across categories and countries:
07/1998 – 03/2002 : Brand Manager for P&G Vietnam and P&G Asia-Pacific (based in Singapore).
04/2002 – 06/2003 : Senior Brand Manager for Coca-Cola Vietnam.
07/2003 – 08/2005 : Marketing Manager for Western Union Financial Services (Indochina office).
09/2005 – 12/2008 : Group Brand Manager for British American Tobacco Vietnam.
02/2009 - 10/2013 : Marketing Manager for Imperial Tobacco Vietnam.
11/2013 - 11/2014 : Head of Marketing for Pepsico Food Vietnam
12/2015 - now : Marketing Manager for Heineken Vietnam.
What differentiate me vs. other candidates:
• 19 years of marketing experience with multi-national companies, working across categories and countries (including 2 years in P&G Asia-Pacific in Singapore).
• Have good experience in both Above-the-line (with P&G / Coca-Cola) and Below-the-line (with BAT / Imperial) activities. My proven successes are i) making P&G Haircare becomes the 1st profitable category in Vietnam and ii) doubling BASTOS Red volume in 3 years!
• Strong inter-personal skill in working with cross-functional team members, especially with Sales and Finance peers.
-
Job Function:Marketing
-
Industries:Tobacco/Wine & Spirit, FMCG - Household / Personal Care
-
Job Level:Director
-
Marketing Manager
Heineken Vietnam Brewery Limited
December 2015 - Present (9 years) -
Head of Marketing
PepsiCo Food Vietnam
November 2013 - November 2015 (2 years) -
Marketing Manager
Imperial Tobacco Group
February 2009 - October 2013 (4 years 9 months) -
Group Brand Manager
British American Tobacco Vietnam
January 2005 - December 2008 (4 years) -
Senior Brand Manager
Coca-Cola Viet Nam
April 2003 - November 2004 (1 year 7 months) -
Brand Manager
Procter & Gamble Vietnam and Asia Pacific (Singapore)
July 1998 - March 2003 (4 years 9 months)
-
Groups and Associations:
-
Honors and Awards:Won the first prize of “Dynamic” contest by July 1997 (among 1200 contestants from 27 Universities/Colleges).
View Trí Lê Đức's full profile to...
- See who you and Trí Lê Đức know in common
- Follow Trí Lê Đức's online activities
- Contact Trí Lê Đức directly
Not this Trí Lê Đức? View more »