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Tri Hieu Ly

Product Executive at Ipsen Pharma Vietnam
Ho Chi Minh (Vietnam) - 14 connections

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  • Current:
    Product Executive at ipsen pharma Vietnam
  • Past:
    • Marketing Assistant at Infant Nutrition Department at Nestle Vietnam S.A
    • Marketing Assistant at Schweppes Australia
    • Marketing Assistant at Harvey Norman
    • Strategy and Business Information Analysis Manager at Yuki Techno Flow Co., Ltd
  • Education:
    • James Cook University, Australia
    • University of Technology HCMC, Vietnam
  • Connection:
    14 connection(s)


I graduated from a course of Master of Business Administration – Marketing of James Cook University – Australia in 2014. This course gave me excellent knowledge about marketing and administration such as proposing marketing plan, long term and short term marketing strategy to boost sales and customer relationship, managing and developing brand equity and brand awareness, applying sustainable development with Triple Bottom Line basis in business operation, to name a few. The course also equipped me skills of leadership, team work, time management, subordinate motivation and so on.

I am currently working for Ipsen Pharma as Product executive on 2 main products (Smecta, Tanakan). To highlight some points of my work, I would say that I have great knowledge on both ETC and OTC channel with strong experience on push and pull strategies, brand equity and sustainable development. Through the right strategies, Smecta has successfully defended against the severe competition from its competitors (Enterogermina, Hidrasec) to keep standing at 2nd position in diarrhea market, Tanakan even lost some indications reimbursement in ETC channel, it is still a leader in neurology market.

My knowledge was also accumulated during the time working for Nestle SA Vietnam, Schweppes Australia and Harvey Norman as marketing assistant (internship). Moreover, with 5-year experience in information and strategy analysis when I worked for a Japanese Fund Management company gave me an extensive skill of collecting and analysing macro and micro data and information, conducting primary and secondary researches, analysing financial issues as well as current and up-coming marketing strategies of listed companies (FMCG, durable goods industries,…) in term of companies’ health and strategies for development.

  • Job Function:
  • Industries:
    FMCG - Household / Personal Care, Food/Beverage/Dairy, Pharmaceutical/Biotech
  • Job Level:
    Team Leader/Supervisor


  • Product Executive

    ipsen pharma Vietnam
    May 2015 - Present (5 years 6 months)
  • Marketing Assistant at Infant Nutrition Department

    Nestle Vietnam S.A
    December 2014 - April 2015 (4 months)
  • Marketing Assistant

    Schweppes Australia
    December 2013 - June 2014 (6 months)
  • Marketing Assistant

    Harvey Norman
    December 2012 - November 2013 (11 months)
  • Strategy and Business Information Analysis Manager

    Yuki Techno Flow Co., Ltd
    April 2007 - February 2012 (4 years 11 months)


  • James Cook University (Australia)

  • University of Technology HCMC (Vietnam)



Personal Information

  • Hobbies and Interests:
    Reading Marketing books.
    Playing sports(Tennis, badminton).
    Coffee with friends.

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