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Tu Bui

Blogger & Founder at Conversion.vn
Ho Chi Minh (Vietnam) - 4 connections

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Overview

  • Current:
    Digital Marketing Manager at Wall Street English Vietnam
  • Past:
    • Blogger & Founder at Conversion.vn
    • SEO & Affiliate Manager at Lazada Vietnam
    • Senior Marketing Executive at ICONIC Co.,LTD
    • SEO Team Leader at Redsun Co., LTD
  • Education:
    • University of Finance & Marketing, Vietnam
  • Connection:
    4 connection(s)

Summary

6+ years of experience working in the field of digital marketing and practical experience on a wide variety of channels such as SEO - SEM, social media, affiliate, local display and re-targeting/re-marketing, data analytics. Experience working on various different niches: fashion and accessories, HR, B2C - C2C, e-commerce, education, retail chains.

Possessing in-depth knowledge about both technical aspects (web development, technology, design) and business aspects (strategy, planning). Experienced with strategic planning and execution of digital marketing campaigns in order to boost the growth of organization. Analyzing and optimizing to bring aboard the best practices, best user experience and ultimately more conversion.

Highly logical, can do attitude and level-headed are my strong points. Persuasive and adaptive, good at teamwork and widely connected with people within the digital sphere.

Experienced a wide variety of digital marketing tools for analytics, UI/UX optimization, conversion optimization. Adequate knowledge about programming language and design.

  • Job Function:
    Marketing
  • Industries:
    Advertising/PR, Internet/Online Media
  • Specialities:
    - Leadership: with years of experience as various managerial positions, I know how to coordinate a group of members and how to effectively utilize each person’s strong points to achieve the targets. Organize workload for each individual and ensure that the work flow is not interrupted by planning ahead. Ready to accept responsibilities and dare to make difficult choices.

    - Sales-driven: I understand the importance of sales and that the survival of the company depends on whether we can reach the target customers in the right time and in the right location or not. So all the strategies and decisions I make are with the goal of driving more sales/conversions/contracts.

    - Digital marketing: digital marketing are expanding very quickly together with the growth of the technology behind it. With the ability to understand and the knowledge to apply these new channels into the marketing strategy, a business can benefit greatly. And I am the guy that will provide you with the know-how to do it.

    - Traditional marketing: originally coming from digital marketing and technical background but I have always trying to experience myself with traditional marketing methods because I know how important they are. Combining digital marketing and traditional marketing in a creative way would help drive the engagement, brand awareness and ultimately conversions and sales of the business.
  • Job Level:
    C-level (CEO, CFO, CTO, President, etc.)

Experience

  • Digital Marketing Manager

    Wall Street English Vietnam
    August 2015 - Present (5 years 8 months)

    Achievements: 600% increase in conversion rate of paid channels and 300% increase in organic traffic after 1 year. Consistently deliver the revenue KPI with optimal ROI.
    • Manage Digital Marketing channels and ensure that the monthly sales targets are reached.
    • Plan and develop strategies to increase Wall Street English's brand awareness and online reputation.
    • Analyze the data and provide solutions on how to improve the overall conversion of all channels.
    • Manage multiple teams including in-house staffs and agencies.

  • Blogger & Founder

    Conversion.vn
    February 2014 - Present (7 years 2 months)

    Conversion.vn is my personal blog about Digital Marketing and Optimization topics. In the short term, it is the place where I share with everybody about my experience and knowledge which I learned over the years. The content is focus on the trending of Digital Marketing and Conversion Optimization. My future objective is to develop it into an open blog site where everybody can share their insight and know-how.

  • SEO & Affiliate Manager

    Lazada Vietnam
    January 2014 - August 2014 (7 months)

    Achievements: spearhead the development of the affiliate program from the ground up as Affiliate Manager. Significantly increase the organic traffic and contribute a large part to the revenue of Lazada as SEO Manager.
    • Manage a team of SEO specialists, content writers and affiliate.
    • Responsible for the organic search traffic coming to Lazada Vietnam and ensure the challenging KPI is achieved.
    • Develop the Lazada Affiliate Program in term of technical platform as well as working with various partners to generate revenue.
    • Collaborate with different departments to carry out join campaigns and bring traffic to Lazada Vietnam website.

  • Senior Marketing Executive

    ICONIC Co.,LTD
    June 2012 - January 2014 (1 year 7 months)

    Achievements: 300% improvement in website traffic within 6 months, 50% increase in conversion rate and significantly contribute to the brand awareness in the industry.
    • Plan and execute the marketing plans in order to increase the visibility and the brand awareness.
    • Engage in market research to analyze the competitors in the same industry and suggest features to improve the competitive edge of our services. Research the users’ behavior to find out the most effective methods to improve the conversion of the traffic.
    • Distribute the workload and tasks to team members, monitor the work progress and ensure that the work is executed in a timely manner.
    • Lead a team including: marketing, sales, web developers and designer.

  • SEO Team Leader

    Redsun Co., LTD
    March 2010 - June 2012 (2 years 3 months)

    Achievements: promoted to the team leader within 3 months of working. Consistently deliver the results to the clients achieve monthly KPI.
    • Manage a team of 10+ people, allocate workload for each team member, monitor and assure that they complete the daily target.
    • Responsible for the content of all the websites in the network (100+ sites), ensure that each website has appropriate content and optimized.
    • Other works involve keyword research, market analysis, competitor analysis, SEO software development.
    • Lead a team including: marketing, sales, web developers and designer.

Education

  • University of Finance & Marketing (Vietnam)

    Bachelors , Business English
    2006 - 2010

Training/Certificate

  • TOEIC - Score: 910

    2012

    The Test of English for International Communication (TOEIC) is "an English language test designed specifically to measure the everyday English skills of people working in an international environment."

Additional Information

Personal Information

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