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Tung Dao

Ecommerce Manager at Hoang Phuc International -
Ho Chi Minh (Vietnam) - 7 connections

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  • Current:
    Ecommerce Manager at Hoang Phuc International
  • Past:
    • Head of Content & Front-end at Cdiscount Vietnam - BigC Vietnam (E-commerce Company)
    • Content Team Leader at Lazada Việt Nam (E-commerce Company)
    • Account Manager at Grey Global Group VN
    • Account Supervisor at Biz Solutions (Biz Tequila\)
  • Education:
    • RMIT University (Vietnam), Vietnam
    • Social Sciences and Humanities University Hochiminh City, Vietnam
  • Connection:
    7 connection(s)


* Restructured and rebuilt e-commerce division and develop e-business of Hoang Phuc International, one of the top fashion retailers in Vietnam.
* Worked at Cdiscount Vietnam (an e-commerce company of with operations in Brazil, France, Colombia, Ecuador, Thailand, Vietnam, Ivory Coast, Belgium, Senegal and Cameroon; a member of Cnova - one of the largest global eCommerce companies - and Groupe Casino - a French mass retailer with operations around the world) and Lazada Vietnam (a pioneer in e-Commerce across Southeast Asia, with operations in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.)
* 5 year experience in eCommerce start-up projects.
* Being proficient in web content production and process management.
* Understand thoroughly e-commerce & online retail business model.
* 4 year advanced administration experience of Magento platform and building e-com websites with outsourcing companies.
* 2 year experience in Below The Line marketing activities/mechanics.
* Possess effective and efficient team management skills.
* Determined & result-oriented with entrepreneur mindset.
* Talk less execute more.

  • Job Function:
  • Industries:
    Internet/Online Media, Retail/Wholesale/Distributor, Fashion/Luxury Goods & Jewelry
  • Job Level:


  • Ecommerce Manager

    Hoang Phuc International
    October 2015 - Present (5 years 1 month)
    Mobile version launched sucessfully
    x2 traffic
    x1.5 CR
    x1.5 growth
    • Re-build e-commerce division and set up standard operations procedure.
    • Do recruitment & training for new team members.
    • Manage tech agency to develop new website version together with mobile version on Magento platform.
    • Monitor daily operations and improve e-commerce sales performance.
    • Monitor stock level and plan for replenishment.
    • Monitor 3PLs' service quality and performance.
    • Monitor customers' feedback and improve shopping experience.
    • Develop marketplace channel.
    • Plan and monitor online marketing activities run by ads agencies.

    About Hoang Phuc International:
    Established since early 2000s, Hoang Phuc International is the exclusive distributor of Dr. Martens, Clarks, Kappa, Ecko Unltd, Superga, United Colors of Benetton, Replay, Sisley in Vietnam.

  • Head of Content & Front-end

    Cdiscount Vietnam - BigC Vietnam (E-commerce Company)
    October 2013 - May 2015 (1 year 7 months)

    • Build up Content team and Creative team in terms of structure, procedures and guidelines.
    • Do recruitment & coaching for new team members of Creative & Content departments.
    • Mange web front-end development regarding website interface, functionality assurance and user experience improvement.
    • Daily monitor middle office interface (Magento) and product data flow, manage product database pool and Content Management System (CMS).
    • Monitor cross departments daily work between web developer (IT) and web designer (front-end) to develop and improve website's interface and users' usability.
    • Coordinate among content, marketing, buying, sourcing, customer service and warehouse departments in terms of daily operations relating to product online management.
    • Administrate and deploy Management System of Cdiscount Global for Vietnam market.
    • Monitor team’s working performance and productivity.
    • Take care of company office administration.

  • Content Team Leader

    Lazada Việt Nam (E-commerce Company)
    February 2012 - September 2013 (1 year 7 months)

    • Set up team structure, writing guidelines/benchmarks, working process/procedure from start-up phase of Lazada Vietnam (
    • Allocate work load to writers & leaders and supervise productivity.
    • Supervise, mentor and do coaching and orientation for ~ 20 writers.
    • Monitor each team's working performance and prepare KPIs reports to Department Head, Managing Director and Regional Team.
    • Motivate working spirit among team members.
    • Resolve customers' feedback on product experience & product content.
    • Daily manage content management system (CMS).
    • Coordinate with regional category managers to build a coherent content system thorough five ventures.
    • Monitor work flow among content, production and data team in order to get product's content online smoothly and fastest.
    • Monitor product pages' content performance through Google Analytic, customers' onsite reviews and feedback from customers.
    • Coordinate with Buying team, SEO team, IT team, Customer Service team, Online marketing team in order to provide most effective communications and user-friendly experience to customers and resolve any arisen issues.
    • Managing whole Content team (Consumer Electronics, Home Appliances, Babies & Toys, Books, Sports & Outdoors, and Cosmetics) working performance and procedure in general.
    • Managing Consumer Electronics, Home Appliances, Home & Living content writing team directly, including:
    Control products' content quality including product description, specifications, customers' reviews, images, embedded video clips, back-links insert, product reviews on Lazada blog. Manage product categories structure and relating product promotion on-site campaigns.

  • Account Manager

    Grey Global Group VN
    February 2011 - November 2011 (9 months)

    * Brand Below-the-line communications management.
    * Key Account: 555 / British American Tobacco

    • Coordinate with regional agency (Ogilvy Action) and brand team of BATV (British American Tobacco Vietnam) to align and adapt regional strategy, brand’s artworks, message and POP materials to Vietnam's market.
    • Planning, propose specific consumer engagement activities (including merchandising, promotion, events) based on regional strategy, primarily focus on Horeca, GT & MT channels.
    • Manage and supervise adaptation of brand’s copy, brand’s message, and artworks from copyright and creative team to ensure all final products deliver the right messages and follow the brand's guideline.
    • Prepare brand ambassador’s dialogue to end users, training and manage staffs’ working performance during execution phase.
    • Supervise production team to deliver proper items on time and meet client’ requirements.

  • Account Supervisor

    Biz Solutions (Biz Tequila\)
    October 2009 - January 2011 (1 year 3 months)

    * Brand Below-the-line communications consultation.
    * Key Accounts: Mobifone, K Plus, Visa, Amway, LG Mobile

    • Develop (new) ideas/ concepts or execution plan of B2C activities, 360° marketing plans for a variety of brands/ products i.e. outdoor/ indoor events, brand activation, merchandising ... proposing detail execution plans with detail cost estimates and present to clients.
    • Manage projects from developing to execution phase in term of creative artwork, brands/ products’ copies & messages, purchasing and final production i.e. follow up with copy write, PR, creative, production teams, contact & manage suppliers; prepare for pre-implementation phases; handle staffs’ training supervise working progress; manage allocated budget; prepare final reports, etc.
    • Manage corporation’s DPS (data processing system) including: consolidate, classify and reorganize company's data into categories; monitor the construction of internal website; manage and supervise contents of internal website and external channels such as Facebook, Twitter and LinkedIn.


  • RMIT University (Vietnam) (Vietnam)

    MBA , General
    2008 - 2009
  • Social Sciences and Humanities University Hochiminh City (Vietnam)

    Bachelors , International Relations
    2004 - 2008


  • Legislation on Enterprises, Commerce and Investment Certificate


    Conducted at Law University, Ho Chi Minh City

  • Specialist in Higher Economic Certificate


    Conducted at National University of Ho Chi Minh City

  • IELTS 6.5 Certificate


    Conducted at British Council

  • Human Resource Management Certificate


    Conducted at University of Economics, Ho Chi Minh City

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