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Vicky Tran

Social Media Manager at Sofresh Digital Creative Agency
Ho Chi Minh (Vietnam) - 0 connections

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Overview

  • Current:
    Social Media Manager at Sofresh Digital Creative Agency
  • Past:
    • Social Media Analyst at SDL International company
    • HR Admin at Unilever
  • Education:
    • HCM University of Finance and Marketing, Vietnam

Summary

- Good communication & negotiation skill, quick adapt to environment, effective in team work and individual as well.
- Good time management, ability to work under high pressure and meet deadlines.
- Diagnose problems and provide solutions with strong analytical skills.
- Proactive, creative, open-minded, enthusiastic and trustworthy.

  • Job Function:
  • Industries:
    Advertising/PR, Internet/Online Media
  • Job Level:
    Manager

Experience

  • Social Media Manager

    Sofresh Digital Creative Agency
    November 2013 - Present (8 years 11 months)

    - Support on planning social media proposal plan to clients.
    - Overseeing and guiding the activities on the social media to meet team objectives, ensuring high quality output and efficient processes.
    - Monitoring and analyzing ongoing social l conversations about the brand, the products, key categories and topic areas that are important to clients.
    - Developing creative content angles and storylines.
    - Providing social media direction on each projects and oversee the development of content required to meet social objectives
    - Providing reporting and analysis of social media activities weekly/monthly and at the end of campaign.
    - Achievement:
    + Managing successfully 4 campaigns launched on Tet 2014: Tea +Plus Confession, Techcombank- Tuesday’s question, Pepsi Flight Back Home and Kitkat Valentine.
    + Manage various brands such as: Mountain Dew, Aquafina, 7up, Pepsi, Tea+Plus, Mirinda, Rexona Men, Chevrolet, Amway, Mentos, Chupa Chups, Techcombank…

  • Social Media Analyst

    SDL International company
    May 2013 - November 2013 (6 months)

    Used SM2 and other social media monitoring tools to determine sentiment, key influencers and trends.
    - Determined meaningful keyword input to track relevant social media mentions within a topic
    - Analyzed social media data to create valuable market research, consumer report, campaign evaluation and competitor analysis(brand positioning) and finding for clients
    - Provided predictive consumer behavior insights of consumer behavior based on their social media activity and recommendations for improvement.
    - Interpreted and represented social data as analytical visualizations.
    - Monitored clients’ social media property and alerted them of negative or unrelated posts.
    - Proposed the recommendations and solutions to clients on the specific issue for effective marketing campaign.
    - Followed up projects to warrant run properly on timeline.
    - Achievement: Building successfully 3 projects: Tmobile, Brown-Forman and Deakin University designed to study the customer’s behaviors and customer journey mapping.

  • HR Admin

    Unilever
    March 2012 - May 2013 (1 year 2 months)

    - Organizing and leading internal events to create a motivated working atmosphere for employees.
    - Being in charge of pre-recruitment process.
    - Controlling daily operations of company’s outside services.
    - Managing to maximize efficiency of controlling cost and administrative process.
    - Manage all contract service of supplier and follow up payment on time.
    - Maintain and update staffs' database, annual leave, overtime, and make sure that the information is updated and available at all time.

Education

  • HCM University of Finance and Marketing (Vietnam)

    Bachelors , Marketing
    2008 - 2012

    - 2nd prize of Éureka Competition in University and go to final round of the Éureka Contest with “Building and Developing Winwintoys Brand” Project (2011).
    - Encouragement prize of The Nielsen Case Competition with “Researching for launching Just Chill ketchup to Vietnam” project (2011).

    Activities and Societies:
    “Vi ta la dong bao” – Charity event series (2009 – 2012) – University of Finance - Marketing
    - Effectively donated for charity program.

Personal Information

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