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Yen Cao Hai's picture

Yen Cao Hai

Assistant Product Manager (temporary) at United International Pharma Co., Ltd.
Ho Chi Minh (Vietnam) - 10 connections

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Overview

  • Current:
    Assistant Product Manager at United International Pharma Co., Ltd.
  • Past:
    • Assistant brand manager at Quadrille & Vera International LTD Company
    • Marketing executive at Song Phat real estate Company.
  • Education:
    • University of Economic Ho Chi Minh City, Vietnam
  • Connection:
    10 connection(s)

Summary

  • Job Function:
    Management
  • Industries:
    Pharmaceutical/Biotech, FMCG - Household / Personal Care
  • Job Level:
    Team Leader/Supervisor

Experience

  • Assistant Product Manager

    United International Pharma Co., Ltd. Pharmaceutical/Biotech
    June 2012 - November 2012 (5 months)

    - Manage Enervon & Nutroplex brand.
    - Develop & execute marketing projects to ensure to achieve objectives.
    - Work with agencies (media, production house, design, market research, etc).
    - Monitor and analyze brand performance to apply suitable projects to improve brand equity & get sales target.
    - Manage & allocate marketing budget for assigned brands.
    - Work with other departments as trade marketing, market research, factory, ethical, finance, purchasing, R&D to ensure marketing projects are executed on time & achieve objective (trade promotions, new products, research, stocks, budget, etc).
    - Assist Product Manager in managing brand strategic activities (innovation, develop new product, marketing plan, etc).
    - Support Ethical department to build close relationship with key opinion leader, key target customers.

  • Assistant brand manager

    Quadrille & Vera International LTD Company Fashion/Luxury Goods & Jewelry
    June 2011 - May 2012 (11 months)

    - Manage Vera brand.
    - Plan, implement, supervise short term and long term marketing campaigns.
    - Plan, implement trade programs monthly.
    - Research, survey, assess brand equity, new products of brand, competitors.
    - Manage marketing budget.
    - Plan, implement, supervise new collection shooting (look for model, location, photographer, etc).
    - Create, maintain good relationship with publications.
    - Negotiate with the magazines to get the most favored discount and PR support.
    - Copy-write the PR & Advertising materials.
    - Coordinate with other departments as sales, web, planning to enlarge distribution channel.
    - Work with agencies (media, print, model, etc).

  • Marketing executive

    Song Phat real estate Company. Real Estate
    August 2008 - May 2011 (2 years 9 months)

    Marketing Company
    - Plan, implement marketing activities to build brand equity of company.
    - Plan, implement, control & report marketing activities monthly.
    - Manage & allocate marketing budget
    Marketing Project
    - Develop and implement marketing plans for projects.
    - Propose price plan, marketing plan, business plan to projects investors.
    - Implement customer care, PR, Event, Media activities.
    - Market research and customer identifying
    - Support to sales department.

Education

  • University of Economic Ho Chi Minh City (Vietnam)

    Bachelors , Administration
    2004 - 2008

Training/Certificate

  • Brand manager

    2011

    Brand manager course of Vietnam Marcom from September 2011 to March 2012

Additional Information

  • Websites:
  • Groups and Associations:
  • Honors and Awards:

Personal Information

  • Hobbies and Interests:
    - Photograph.
    - Travel.
    - Book.

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