Yen Cao Hai
Current:Assistant Product Manager at United International Pharma Co., Ltd.
- Assistant brand manager at Quadrille & Vera International LTD Company
- Marketing executive at Song Phat real estate Company.
- University of Economic Ho Chi Minh City, Vietnam
Industries:Pharmaceutical/Biotech, FMCG - Household / Personal Care
Job Level:Team Leader/Supervisor
Assistant Product Manager
United International Pharma Co., Ltd. Pharmaceutical/BiotechJune 2012 - November 2012 (5 months)
- Manage Enervon & Nutroplex brand.
- Develop & execute marketing projects to ensure to achieve objectives.
- Work with agencies (media, production house, design, market research, etc).
- Monitor and analyze brand performance to apply suitable projects to improve brand equity & get sales target.
- Manage & allocate marketing budget for assigned brands.
- Work with other departments as trade marketing, market research, factory, ethical, finance, purchasing, R&D to ensure marketing projects are executed on time & achieve objective (trade promotions, new products, research, stocks, budget, etc).
- Assist Product Manager in managing brand strategic activities (innovation, develop new product, marketing plan, etc).
- Support Ethical department to build close relationship with key opinion leader, key target customers.
Assistant brand manager
Quadrille & Vera International LTD Company Fashion/Luxury Goods & JewelryJune 2011 - May 2012 (11 months)
- Manage Vera brand.
- Plan, implement, supervise short term and long term marketing campaigns.
- Plan, implement trade programs monthly.
- Research, survey, assess brand equity, new products of brand, competitors.
- Manage marketing budget.
- Plan, implement, supervise new collection shooting (look for model, location, photographer, etc).
- Create, maintain good relationship with publications.
- Negotiate with the magazines to get the most favored discount and PR support.
- Copy-write the PR & Advertising materials.
- Coordinate with other departments as sales, web, planning to enlarge distribution channel.
- Work with agencies (media, print, model, etc).
Song Phat real estate Company. Real EstateAugust 2008 - May 2011 (2 years 9 months)
- Plan, implement marketing activities to build brand equity of company.
- Plan, implement, control & report marketing activities monthly.
- Manage & allocate marketing budget
- Develop and implement marketing plans for projects.
- Propose price plan, marketing plan, business plan to projects investors.
- Implement customer care, PR, Event, Media activities.
- Market research and customer identifying
- Support to sales department.
Brand manager course of Vietnam Marcom from September 2011 to March 2012