Principle Accountabilities Be responsible for the proposal of marketing plan on the assigned brand(s) in which strategy and action plan are described. In conjunction with Marketing Manager, ensure OTIF execution of marketing plan Contribute to marketing innovation to deliver business objectives Ensure effective liaison with CDSM and Operation departments, budget comformation and frequent update of data analysis to deliver business objectives Reporting Relationship Report to Marketing Manager Supervise Marketing Executive (if any) On a daily working basis, this job requires close liasion with CDSM and Operation departments. Job Responsibilities Propose strategies, objectives and marketing plan for the assigned brand(s) Ensure OTIF execution of the marketing plan and operational activities Achieve the preferred brand image through the following activities: set commercial targets, brief to advertising agency, evaluate creative work, manage consistent quality, judge media plan... Devise and implement promotional plans during campaigns on consumer and trade level. Create and manage innovation and product development to deliver business objectives Ensure frequent update of data analysis i.e. volumes, market shares, sales, brand image, usage, market intelligence, etc. Keep all marketing expenditures within the marketing budget. Liaise closely with Operation Department on agreed volume/ product/ packaging requirements. Liaise closely with CDSM Department to deliver business objectives of agreed volumes, market shares, etc. Train and manage subordinates. Act as an internal auditor. Other tasks assigned by Marketing Manager.