Bel Vietnam

Reporting to Brand Manager, the Assistant Brand Manager is managing the assigned core brand:

•  Develop the national Brand Marketing Plan, guided by regional marketing plan, to meet company goals.
•  Work with the multifunctional partners to implement the plan in the marketplace and monitor performance of the support plans.
• Assist in the Brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.

Responsibility:     

• Participate in the development of the brand/product strategies and tactics.
• Participate in the development of relevant methods, tools for market research. Apply suited strategies for products are driven through different channels (GT and MT).
• Monitor and analyze brand performance and market development based on internal and external data sources (e.g. sell-in/out, distribution check, qualitative and quantitative market research, as well as via frequent market visits).
• Propose appropriate recommendations based on brand analysis.
• Propose brand activity plans in line with approved annual brand plans.
• Assists in developing and executing promotional initiatives (promotion, activation, sponsorships, etc...) to profitably increase consumption within budgeted parameters.
• Update Senior Brand Manager on the status of marketing projects.
• Initiate research and development ideas to improve brand performance, including propose product development brief and market research brief.
• Follow up with other departments, e.g. production, NPD, QC, finance, sales & trade marketing, as well as external agencies, to ensure marketing projects are executed on time and in required quality.
• Hold self accountable for budget of brand responsible for and conduct cost-benefit analyses on assigned marketing projects.
• Lead Monthly BI (Business Intelligence) Report, monitor & update in-time competitive activity & information related to category.
• Execute any other marketing projects assigned by superiors.