First Alliances

A. BRAND MANAGEMENT 1. Ensuring accurate and consistent use of company brand identities across all communication channels 2. Management of creative services to ensure company is perceived as a premium brand B. MARKET RESEARCH Development and implementation of all market research and surveys in a timely and cost-effective manner C. TRADITIONAL ADVERTISING Looking after all traditional advertising activities, such as: o Print advertising o TV commercial o Radio advertising o Outdoor advertising o Point-of-sales advertising D. EVENT ORGANIZATION 1. Being responsible for the organization of: o Distributor meetings o Customer meetings/seminars o Product launches o Important initiative launch o Trade exhibitions o Charity events 2. Supporting HR and Sales Admin in the organization of staff events E. PROMOTIONAL GIFTS 1. Continuously looking for appropriate gifts which can be used for both relationship buildings and sales promotions. 2. Ensuring high quality and affordability F. MARKETING COLLATERALS 1. Being responsible for content development of all Marketing collaterals, such as brochures, flyers, folders, sales presentations, etc. 2. Monitoring design works by vendors 3. Preparation of purchasing requests 4. Ensuring sufficient stock G. DEALER SUPPORT 1. Managing advertising location rental contracts 2. Managing ad-hoc sales promotions for business partners, such as dealers 3. Coordinating co-branded Marketing activities with business partners 4. Managing event sponsorships H. SALES PROMOTION 1. Developing and managing all consumer sales promotions (price reduction, contests, sweepstakes, games, giveaways, etc.) 2. Developing and managing all trade sales promotions (incentives, contests, etc.), if required