Dear Ms. San Thi Thi Hoang,

EB starts with:
- Creating the business case. Why is Branding required?
- What are your core objectives of the branding - Articulating your values and culture - what message do you want to give to your employees - internal and external?
- How is this going to support your Employee retention?
- Identifying your target group. What are the characteristics of this group and how they are connected to your Branding exercise? Where would you like to position your organization?
- Working out the communication plan – the medium, frequency, target group. This is required to build awareness
- How will you track progress and success?

Remember, EB is only one element of Employment Experience. If you work on only Branding and do not provide the entire experience, the Branding efforts will be hollow.