Answers
Topic:
EMPLOYER BRANDING
Consumers choose a product because of its brand, so does talents when they choose a company to work for. How to promote your company as a “Great place to work”? Key strategy to drive Employer Branding wisely? Discuss with Anphabe Advisor - Mr. Hariharan Kannan, HR Vice President of PepsiCo – Vietnam for deeper insights and practical applications.
Advisor:
Kannan Hariharan
VP - HR
PepsiCo International Vietnam
Timing:
Sponsor
The discussion is open from 28-09-2011 to 16-10-2011
The advisor answered on 12-10-2011
Should we do market segmentation before starting to promote the employer brand?
Answer1
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Seeing employees (current and potential) as a company’s customers, should we identify the targeted group of “customers” we want to work with before starting to promote the employer brand?
Answer1
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Pages
- Kannan Hariharan1318321092
You are right. Understanding our internal employees and prospective employees is important to design the Employer Branding. This is one of the steps for employer branding. Surely you need to identify the target group of customers.
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