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EMPLOYER BRANDING

Consumers choose a product because of its brand, so does talents when they choose a company to work for. How to promote your company as a “Great place to work”? Key strategy to drive Employer Branding wisely? Discuss with Anphabe Advisor - Mr. Hariharan Kannan, HR Vice President of PepsiCo – Vietnam for deeper insights and practical applications.

Advisor:

Kannan Hariharan's picture

Kannan Hariharan

VP - HR
PepsiCo International Vietnam

Timing:

The discussion is open from 28-09-2011 to 16-10-2011

The advisor answered on 12-10-2011

Employer Value Proposition?

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Thanh Nguyen's picture
1317353356

I head a lot of EVP (employer value proposition) but don’t understand clearly what is that? And most important How to define that for my organization, please share your thought Mr. Kannan. Thank you

Answer2 hZWZm5hlk2ualJuExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUr98qKellJ--oJ_Tj6PNo5mMrs7PxrDF3N-wn8KdpcbWzNPUU3DZa55siJyl1JvYnqemiHCnbWVtb1qlm9CVcpPXoaWgfYeArlVx12ptnlqkkdTG0dSGn8Ogl2rcrJ6Uk52Gy5-pz6XfkdqvoMtan6hycKBXpaiZrKmhqKCHa6RqnHJYl6OnnNaslc2UWZ-rbmOch5mTlIad2Z5om1vFxtbS1sWamYhsz2yWca3j

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  • Kannan Hariharan's picture

    Hi Thanh!
    Ask this question – why should I work for this organization, what value do I get. The answers you get to this question is the Employee Value. Articulating this and communicating this is called the EVP.

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  • Vu Hoang's picture
    Vu Hoang
    1317661510

    Dear Thanh,
    To my knowledge, Employer Value Proposition or Employee Value Proposition (EVP) is another way referred to Employer Branding Proposition. It is used to difine how a corporation offers to employment. For my understanding, employer branding is the way of corporation attempts to communicate to their existing and recruiting staffs to make its image as a "Great Place to Work". Again, Mr.Hariharan corrects me if I'm wrong. Thanks.

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