Hi Trang Pham,

For PepsiCo, Employer branding is a global initiative which we apply in Vietnam. We decide the execution of the initiative based on local needs and what works well here.

We are a growing organization in Vietnam and would like to promote to local talent at the entry level of the organization so we focus on promoting our employer brand in the universities. This will help us to build our employer brand at the beginning stages of their career.